Shopper Commerce Growth Lead

At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squee

Z®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives. The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI;
Brookings, SD;
Traverse City, MI; and Nampa, .

#IWork For All For Good

The Associate Shopper Commerce Manager supports the development and execution of best-inclass omnichannel shopper marketing and commerce strategies that drive brand equity, household penetration and loyalty for Bel Brands, including fruit, vegetables, cheese and yogurts products. Reporting to the Senior Manager of US Shopper Commerce, this role partners closely with Brand Marketing, Sales and agency teams to help deliver innovative, data-driven programming that wins at the point of purchase – both in-store and online.

This role will leverage insights, analytics and emerging tools (including AI) to support optimization of shopper engagement and help drive conversion, visibility, and category growth across priority retail partners. This is a highly cross-functional role requiring a proactive, solutions-oriented contributor who takes ownership, moves with urgency, and is motivated to build and scale impactful programs.

• Supportthedevelopmentandexecutionoftheannualshoppercommercestrategy,integratingnationalbrandcampaignswithretailer-specificactivationplansacrossmultiplebrandsandcategories
• Leverage data-driveninsightstosupportidentificationofgrowthopportunities,define
  
  KPIs,andensurealignmentwithoverallcompanyobjectives.

• Serveasakeyday-to-daypartneracross
  
  Sales,Brand,Digital Commerce,andagencypartnerstobringprogramstomarketwithspeedandexcellence.
• Operatewithastrongsenseofownership—proactivelyidentifyingopportunities,solving problems,andhelpingdriveinitiativesforwardwithmomentum.
• Supportdevelopmentofstrategicrelationshipswithkeyretailpartners(e.g.,Walmart,Target,grocery,club) tosecurebest-in-classplacement,programming,andconversion.
• Activelyengageingo-to-marketplanningandexecutionforproductlaunches,seasonalevents,andkeyinitiativesacrossthebrick&mortar,e-commerceandout-of-homechannels(e.g.,convenience,food service).
• Partnercloselywith Salesteamstoalignonretailerpriorities,unlockjointbusinessopportunities,andsupportdeliveryofmeasurablegrowth.

• Supportshoppercommercebudgetplanning,allocation,andROImeasurementforassignedaccounts.
• Trackandhelpensuredisciplinedmanagementofspendingacrossmedia,in-store,digital,andpromotionalinitiatives.
• Advancetestingandadoptionofnewcapabilitiesandtools(including
  
  AI),forpersonalizedshopperengagement,measurement,andcontentcreation.
• Drivepost-campaignanalyticsandreportingtoinformfuturestrategiesandmaximizeeffectiveness.
• Continuouslytest,learn,andscaleprograms—bringingagrowthmindsetandfocusondeliveringmeasurableimpact.

• Bachelor’sdegreein
  
  Marketing,Business,orrelatedfield
• Minimum3+yearsofprogressive
  
  CPGshoppermarketing,brandoromnichannelcommerceexperience
• Demonstratedabilitytoleadandsupportandexecutionofomnichannelprogramsacrossretailers.
• Strongorganizationalskillsandattentiontodetail,withabilitytomanagemultipleprioritiesanddeliverhigh-qualitywork.
• Exceptionalprojectmanagement,cross-functional collaboration,andanalyticalskills.
• Passionforpurpose-drivenbrandsandaninnovativemindset.
• Experienceworkingwithretailermediaplatforms,external agencies,anddigitalcommercefundamentalsisaplus.

Workisperformedlargelyinahybridofficeenvironment.

Hoursofworkwillgenerallybeduringregularbusinesshourswithatleast
40hoursaweek.

Attimestherewillbesomevariationinworkhoursduetospecialprojects,deadlines,andotherconcerns.

Occasionaltravelmayberequired.

Thephysicaldemandsdescribedherearerepresentativeofthosethatmustb…