Content Marketing Manager

Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, food service, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.

Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.

Basically, we’re the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here  we continue to grow, we’re always looking to identify talented individuals to join our team.

This is a hybrid position that requires 2 days per week in office at our Chicago location

Syndigo is looking for a strategic, creative, and performance-oriented Content Marketing Manager to help shape and scale our content engine. This role sits within the Communications & Brand team and plays a critical part in defining how our story shows up across channels from thought leadership and Linked In to campaigns that directly influence pipeline. The right candidate understands that great B2B content isn't just informative.

It's distinctive, insight-driven, and leaves retail and brand leaders wanting more.

• Develop and execute an integrated content strategy aligned to brand, product, and growth priorities — with clear line-of-sight to SaaS metrics: pipeline contribution, free-trial conversion, and customer expansion.
• Partner with Product Marketing, Demand Generation, and Sales to identify high-impact content opportunities across the funnel.
• Build editorial calendars that balance thought leadership, customer storytelling, and performance-driven content.
• Define content formats and channels by audience segment — retailer, brand, and eCommerce — so the right story reaches the right buyer.
• Thought leadership & storytelling
  • Develop and write compelling, provocative industry POVs that position Syndigo and execs as distinctive, authoritative voice in commerce and product content.
  • Write op-eds, bylines, and Linked In content for our executive team that express a genuine perspective, sparks conversation, and builds audience over time.
  • Support the PR team with ‘hot takes’ on industry trends to insert a timely point of view on what’s going on in the world of PXM.
• Content creation & writing
  • Write and oversee the development of high-quality content: blog posts, customer stories, ebooks, reports, website copy, and campaign narratives.
  • Translate complex product capabilities into compelling, accessible stories that speak to real buyer problems.
  • Ensure all content reflects a cohesive, differentiated brand voice — consistent across channels and formats.
• Content scaling & distribution
  • Develop a content scaling model that extends the reach of core assets, identifying how long-form content, research, and POVs can be repurposed and adapted for social distribution.
  • Partner with the social team to brief platform-specific formats and ensure content is built with social amplification in mind from the start.
  • Think in systems: establish repeatable frameworks for turning one content investment into multiple formats and touchpoints.
• Amplification & performance
  • Optimize content for SEO, GEO, and digital performance to drive organic reach and qualified traffic.
  • Partner with Demand Generation to integrate content into campaign and nurture flows that convert.
  • Track and report on content performance metrics like engagement, pipeline influence, social reach — and use data to continuously refine strategy.

• 5–8+ years of experience in B2B content marketing, preferably in SaaS or technology.
• Exceptional writing and editing skills — sharp,…