BCG X Global Marketing Senior Manager - Temporary

Locations:
London | Boston | Chicago

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

We are seeking a strong candidate with experience and passion to join a Marketing Senior Manager temporary position.

You will operate at the intersection of AI-driven content marketing and strategic alliances marketing with technology partners, ensuring both agendas are tightly integrated and mutually reinforcing.

Analyst Relations and Content Marketing:

* Manage key stakeholders to drive and provide input on content for major industry analyst evaluations, support RFI questionnaires, craft executive briefing materials, and oversee X marketing budget for licensing reports and analyst insights. Additionally, you will handle marketing efforts to promote evaluation results Prioritize integrated omni-channel marketing efforts, including web, social, and email campaigns to promote analyst report positioning

* Drive and create compelling thought leadership and editorial content via end-to-end content management across multiple formats (written, video, podcasts, visuals, etc.) and identify opportunities for speaking opportunities at global BCG and 3rd party industry and technology partner events

* Partner with leadership to identify, produce, and execute client stories and showcase how BCG X innovates with clients to solve challenging problems

* Monitor and assess the performance of marketing initiatives to ensure they meet business objectives. Continuously refine strategies based on data-driven insights and feedback

Strategic Alliances Marketing:

* Support our strategic alliances marketing engagements with at least two tech partners including designing and driving joint alliance marketing programs, building awareness of alliance capabilities and value propositions, as well as support the planning and execution of our event portfolio of strategic technology and services partners

* Content & Messaging:
Guide BCG Alliance teams on the development of value-maximizing '1+1=3' messaging to solve our clients' expanding needs, focusing on transformation at scale and drive strategic announcements and communications on the partnerships

* Events and SATT:
Lead the planning and development of BCG's presence and priority partnership marketing events, including the strategic evaluation of priority events, contract evaluation and negotiation, interfacing with BCG Events Center of Excellence, and executing event activations to deliver best in class events

* Amplification:
Building from the external marketing messaging, create and execute integrated campaigns that support BCG as a leader in the digital and technology consulting market.

* Relationship Management:
Build deep relationships with BCG leaders, Alliance account team, BCG marketing teams, and key external marketing partners within our alliances portfolio to plan and execute partnership activations.

* Strategic Planning & Coordination:
Ensure effective and timely communication and coordination of the alliance marketing plans, activities, and campaign execution results to key stakeholders.

YOU'RE GOOD AT

* Balancing strategic thinking with execution and navigating complex organizational structures

* Thinking creatively with a passion for storytelling

* Approaching problems with critical thinking, proactively identifying solutions, and thriving in collaborative, cross-regional environments. You have a strong interest in AI and digital topics

What You'll Bring

* Degree in marketing, communications, or a related field (MBA or advanced degree is a plus)

* Indicatively 8-10+ years of relevant experience in integrated marketing, campaign management, technology marketing, or related fields (equivalent skills and diverse experiences will also be considered)

* Proven expertise in designing and delivering integrated marketing campaigns

* Strong writing and storytelling skills for creating impactful messaging and thought leadership content

* Exceptional project management abilities, with the capability to juggle multiple complex projects with varying priorities

* Strong interpersonal and stakeholder engagement skills, with a focus on collaboration across…