Senior Associate, Paid Media

Overview

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Are you curious by nature? Do you always seek to understand human behaviors in your everyday life?

Do you believe strategic communications can help make the world a better place? Do you enjoy combining data, creativity, and technology to solve complex marketing challenges? Do you have an entrepreneurial mindset and want to help shape innovative media strategies for some of the world's leading B2B brands? If so, Edelman is looking for you to join our team!

• Execute and optimize campaigns across multiple digital media channels including Linked In, Meta, Reddit, programmatic display, online video (OLV), You Tube, and publisher-direct placements.
• Manage campaign creation, forecasting, budgeting, pacing, testing, and optimization to achieve client objectives and KPIs.
• Support integrated media planning efforts across awareness, engagement, demand generation, lead generation, and account-based marketing (ABM) initiatives.
• Ensure campaign performance across multiple B2B client accounts meets business goals and success metrics.
• Produce and interpret high-quality performance reports to provide actionable insights, recommendations, and strategic guidance.
• Analyze cross-channel campaign and content performance to identify audience trends, creative learnings, and optimization opportunities.
• Act as day-to-day contact for clients and/or Account Leads regarding paid media strategy, execution, and performance.
• Provide strategic direction and input for media plans, audience strategies, channel recommendations, and measurement frameworks.
• Build and maintain relationships with key vendors, platforms, publishers, and technology partners.
• Monitor emerging trends across paid media, social platforms, programmatic advertising, and digital marketing to improve campaign performance and recommend innovative solutions.
• Collaborate cross-functionally with digital, analytics, creative, account, and strategy teams to develop integrated client solutions.
• Assist with assessments, recommendations, and strategic support for new business opportunities.
• Develop integrated cross-channel strategies that align media investments with client business objectives.
• Maintain a deep understanding of Edelman capabilities, industry trends, and client businesses.
• Be accountable for the success of cross-channel client campaigns from planning through reporting.
• Execute all aspects of campaign management processes including campaign strategy, audience targeting, tagging recommendations, platform setup, delivery management (pacing, budget, spend, invoice tracking), analysis, and reporting.

• 3+ years of digital media experience across paid social, programmatic, digital video, and/or search campaigns.
• Bachelor’s degree from an accredited college or university preferred.
• Experience planning, recommending, and implementing strategic paid media campaigns across platforms such as Linked In, Meta, Reddit, Google Ads, You Tube, DV360, The Trade Desk, and other digital advertising platforms.
• Experience developing integrated digital communications and marketing plans for B2B organizations, with a strong understanding of media strategy, evolving digital trends, and full-funnel marketing initiatives including brand awareness, audience engagement, demand generation, lead generation, and account-based marketing (ABM) programs.
• Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations.
• Understanding of audience targeting, measurement frameworks, attribution methodologies, and media analytics.
• Relevant experience in marketing, advertising, communications or digital media.
• Strong research, writing, editing and client interaction skills.
• Ability to manage multiple projects and priorities in a fast-paced environment while maintaining attention to detail.

• The team is here for you: current team…