Social Media Specialist, Insights & Analytics

Job Overview

Social Media Specialist, Insights & Analytics – Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly‑Clark Professional®. In this role you will help us deliver better care for billions of people around the world by leveraging data to inform social media strategies.

• Track, analyze, and interpret social media KPIs across all platforms, providing regular performance reporting to social media team members and brand team stakeholders.
• Conduct in‑depth analysis of social media campaigns by producing detailed performance reports that surface ROI, audience behavior patterns, and content effectiveness with clear, actionable recommendations.
• Use advanced analytics tools and statistical methods to identify trends, define consumer cohorts, and deliver data‑driven guidance for program optimization.
• Perform competitive analyses and benchmark reporting to track brand performance against industry standards and competitors’ social media presence, identifying opportunities and gaps.
• Generate regular sentiment analysis reports, tracking brand health, share of voice, and consumer perception across social platforms to support brand team decision‑making.
• Collaborate with social media team members, brand teams, and the broader Insights & Analytics team to establish meaningful performance metrics and goals, ensuring measurement frameworks are consistently applied across campaigns.
• Partner with agency teams to support content performance tracking and ensure measurement is integrated into holistic reporting deliverables.
• Stay ahead of social media trends, platform innovations, emerging formats, and new channels (including Generative AI and AI‑assisted content production), translating observations into timely, strategic recommendations for the social team.
• Monitor social listening signals across platforms by mining comments, identifying category‑relevant opportunities and cultural moments that could inform agile content responses.
• Leverage platform partnerships to access audience insights and optimize channel approach.
• Identify novel opportunities for consumer engagement and brand relevance through ongoing listening, trend analysis, and platform research.
• Support the agile and reactive content production framework by providing data‑backed cultural context and platform insights that help internal creators and agency counterparts move quickly and confidently.

• Bachelor’s degree in marketing, advertising, data analytics, communications, or related field.
• At least 3 years of experience in a relevant social media role.
• Experience with Sprinklr required.
• Background in social media measurement and reporting across organic, paid, and earned/influencer marketing, with a track record of turning data into actionable recommendations.
• Deep understanding of the social media landscape, platform algorithms, and how content performance signals translate into strategic optimizations.
• Proficiency with native social platforms.
• Strong analytical thinking with the ability to synthesize complex data sets into clear, compelling narratives for non‑technical audiences.
• Excellent communication and presentation skills; ability to inform and influence stakeholders across functions and levels of seniority, including storytelling via data reporting.
• Demonstrated ability to monitor trends and translate cultural and platform signals into timely, strategic recommendations.
• Ability to manage multiple work streams simultaneously in a fast‑paced, highly matrixed organization.
• Experience providing insights for large brands and/or national campaigns is a plus.
• Experience with in an agency environment is a plus.
• Bilingual in Spanish is a plus.
• Position is available for local candidates already authorized to work in the role’s country only; relocation support is not provided.

• Salary Range: $87,760 – $103,680 USD (US locations only).
• Eligibility for a target bonus.
• Comprehensive benefits suite including 401(k) and Profit Sharing plan.
• Paid time off, health and wellness benefits, and other standard corporate benefits.

Kimberly‑Clark is a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification.

Employment is subject to verification of local policies. Employment is subject to verification of pre‑screening tests which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply.