Associate Manager, Marketing – Endocrinology; Rare Disease

Overview

The Associate Manager, Marketing – Endocrinology (Rare Disease), is a key member of the Marketing team responsible for supporting the development and execution of strategic and tactical initiatives that drive brand performance and organizational objectives. Working closely with the Brand Lead, this individual will serve as the operational lead across key brand initiatives, ensuring excellence in execution, cross‑functional alignment, and compliance throughout all marketing activities.

This role will partner with Marketing Centers of Excellence, Sales, Sales Training, Commercial Operations, Market Access, Medical Affairs, Regulatory, Legal, Compliance, Patient Services, and external agency partners to deliver impactful HCP and patient‑facing initiatives. The Associate Manager will play a critical role in managing promotional review processes, brand materials, digital channel execution, budget tracking, vendor management, and project timelines while helping translate strategic priorities into actionable marketing programs.

• Partner with the Brand Lead to execute strategic and tactical marketing plans aligned with business objectives.
• Support the development and implementation of HCP and patient marketing initiatives across personal, non‑personal, digital, and field channels.
• Collaborate with cross‑functional stakeholders to translate customer insights into actionable marketing tactics and support lifecycle management initiatives.
• Support sales force execution through development and maintenance of promotional materials, training support, and field pull‑through initiatives.
• Monitor brand performance, market trends, and competitive activity, providing recommendations for optimization and continuous improvement.

• Lead the end‑to‑end management of promotional materials through Medical, Legal, Regulatory, and Compliance (MAP) review processes.
• Conduct initial review of content to ensure alignment with brand strategy, messaging, claims, and visual identity.
• Manage the development, approval, implementation, maintenance, expiration, and retirement of promotional materials.
• Maintain the product claims library, reference repository, and promotional material inventory.
• Partner with Marketing Centers of Excellence and agency partners to support digital channel execution, omnichannel initiatives, and content deployment.

• Lead assigned brand initiatives and tactical projects from planning through execution, ensuring delivery on time and within budget.
• Manage project timelines, stakeholder communications, production schedules, and workflow prioritization.
• Coordinate agency and vendor activities, ensuring compliance with contractual obligations and performance expectations.
• Develop and maintain processes that improve operational efficiency and executional excellence across the brand team.

• Support management of the product marketing budget, spend tracking, invoice reconciliation, purchase orders, and reporting.
• Manage vendor onboarding, contracts, and budget‑related activities.
• Partner with Patient Services, Advocacy, Sales, Medical Affairs, and external organizations to support disease awareness, patient identification, and customer engagement initiatives.
• Ensure all activities are conducted in compliance with company policies, FDA regulations, and applicable industry guidelines.
• Lead and/or participate in additional projects and tasks as assigned.

• Bachelor’s degree in Marketing, Business, Communications, Life Sciences, or related field required.
• MBA or advanced degree preferred.
• Minimum 3–5 years of pharmaceutical, biotech, healthcare, or related commercial experience.
• Rare disease experience preferred.
• Demonstrated experience managing promotional review workflows through Medical, Legal, Regulatory, and Compliance processes.
• Experience with Veeva Promo Mats or similar content review systems required.
• Working knowledge of FDA regulations, OPDP guidance, and pharmaceutical promotional compliance.
• Demonstrated project…