Manager, Marketing Planning and Analytics

## Manager, Marketing Planning and Analytics Apply locations:
Chicago, Illinois time type:
Full time posted on:
Posted 2 Days Agojob requisition :
RChapter Aesthetic Studio is rapidly growing medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody. By joining our team of experienced nurses and aesthetic specialists who provide personalized care and incredible service, you will help people feel good about where they are on life’s journey so they can be who they were meant to be.

We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you.

We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities.

Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with.

As a reflection of current needs and planned growth we are excited to offer the opportunity to join our team as a
** Manager, Marketing Planning and Analytics.
**** Job Description
** We are hiring a
** Manager, Marketing Planning and Analytics (Performance and Growth Team)
** to support performance-driven growth across our markets.

This role sits within TAG’s Growth organization and is
** fully dedicated to Chapter**, acting as a key analytical partner to the Chapter Marketing team.

Chapter has strong execution and integration today across
** paid media, CRM, site experience, product, and broader demand-driving efforts**. The opportunity is to add a dedicated analytics layer that helps us better understand:
* What is truly driving demand
* How marketing and operational inputs work together
* How much we should invest and where to maximize growth and efficiency

This role will help evolve our marketing from
** channel-level optimization to system-level decision-making**.
** What You’ll Do
**** Marketing Performance & Analytics
*** Analyze performance across
** paid media, CRM/lifecycle, site merchandising (CRO), organic/SEO, and other demand-driving efforts
*** Identify drivers of traffic, leads, appointments, conversion, revenue**, repeat visits, and lifetime value
** across markets and other dimensions including
** studios, treatment categories, and guest segments
*** Evaluate
** incrementality**, distinguishing baseline demand from marketing-driven impact
* Develop insights on
** channel interaction and media mix**, including how paid and non-paid efforts work together
* Synthesize multiple data sources (e.g., GA, CRM/PIMS, call data, paid platforms) into a cohesive performance view that includes both
** acquisition and retention
*** Partner with TAG Center of Excellence Data teams to maintain trusted marketing performance datasets, including Big Query & Tableau reporting layers, metric definitions, QA, and documentation
* Establish and maintain clear definitions for core marketing KPIs across leadership reporting, dashboards, and ad hoc analysis
** Investment & Market Strategy Support
*** Partner with channel owners to assess new opportunities, analyze results from prior efforts and experiments, and recommend whether to scale, optimize, or discontinue specific tactics.
* Partner with Marketing to evaluate
** how much to spend by market, location tier, and channel
*** Build frameworks to understand:
* Minimum effective spend
* Diminishing returns
* Optimal allocation across channels and tactics
* Support forecasting across traffic, leads, appointments, visits, revenue, and both new guest (NG) and existing guest/member (EG)…