Global E-Commerce Director

We are seeking a dedicated E-Commerce Global Lead to join our team. This role will report into senior leadership and have responsibility to scale the e-commerce business across regions (outside China).

• Drive own e-commerce business globally with PL responsibility.
• Work across regions and business groups to accelerate the online business.
• Develop, implement, and execute e-commerce marketing strategies.
• Manage digital marketing campaigns across channels.
• Oversee website performance and optimization, ensuring a seamless user experience and conversion rate improvements.
• Collaborate with product, design, and IT teams to implement site enhancements and new features.
• Analyze sales data and marketing metrics to identify trends, measure ROI, and inform decision‑making.
• Manage online merchandising, including product listings, pricing strategies, and promotional campaigns.
• Lead content strategy for e-commerce platforms, ensuring brand consistency and compelling messaging.
• Drive coordination with external agencies and vendors for paid media, affiliate programs, and influencer partnerships.
• Monitor competitive landscape and industry trends to identify growth opportunities.
• Ensure compliance with data privacy regulations and best practices for digital marketing.
• Report on performance metrics to senior leadership and recommend actionable improvements.

• Bachelor’s degree in Marketing, Business, E-Commerce, or related field.
• 10+ years of progressive experience in digital marketing and e-commerce (e.g., paid search, paid social, email CRM), content marketing, analytics, customer experience management, conversion rate optimization.
• At least 3+ years in a leadership role managing teams and budgets.
• Proven track record of driving revenue growth through e-commerce strategies.
• Strong knowledge of e-commerce platforms.
• Proficiency in digital marketing tools and analytics tools.

• MBA or advanced degree.
• Strategic leadership: ability to define and execute long‑term e-commerce marketing strategies aligned with business goals.
• Data‑driven decision making: strong analytical skills to interpret KPIs, optimize campaigns, and forecast trends.
• Cross‑functional collaboration: skilled in working with product, IT, finance, and creative teams.
• Budget management: expertise in allocating and optimizing multi‑million‑dollar marketing budgets.
• Customer‑centric mindset: deep understanding of online consumer behavior and UX best practices.
• Innovation adaptability: ability to stay ahead of emerging technologies, platforms, and market trends.
• Communication: excellent verbal and written communication skills for executive reporting and stakeholder engagement.

• Base salary range: $170,000 – $210,000.
• Bonus and/or commission may also be considered.
• Benefits are available at  (link omitted from XML tags).

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.