Associate Director, Paid Social

Overview

The Paid Social Associate Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Associate Director will oversee the planning, development, and management of paid social strategy and campaigns across assigned brands/clients. They will work closely with media and platform activation teams to maintain campaign quality and drive performance against client goals.

The Associate Director will also be accountable for ensuring strong vendor partner relationships, communicating platform changes and best practices to clients, and assisting in staffing, revenue projections, points‑of‑view, and process development.

• Strong understanding of the digital landscape
• Strong knowledge of all media functions (digital & offline media, technology, and analytics)
• Extensive knowledge of the role of social as part of a holistic media plan, including strengths and weaknesses of a variety of media channels
• Expert knowledge of social media landscape and new and evolving product offerings
• Expert‑level understanding of Excel (Vlookup, Pivot Table, chart building) and PowerPoint functions
• Mastery of native social buying platforms
• Mastery of Meta Pixel and other technical paid social platform solutions
• Stays on the forefront of paid social product offerings, vets and oversees implementation as appropriate
• Understands and manages scope of work and flags scope creep on assigned accounts
• Ability to proactively solve problems, improve processes, and create operational efficiencies
• Provides consistent team leadership, driving team education and goal‑setting
• Key point of contact and primary social escalation point for the assigned client(s)
• Ability to translate and communicate campaign success to clients

• Exhibits integrity and trust
• Adherence to agency procedures and processes
• 7 years of biddable paid social media campaign management experience
• Experience in managing a team
• Meta Blueprint Certification desired
• Healthcare industry knowledge a plus

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. The benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family formation assistance, tuition reimbursement, and flexible time off.

Compensation Range: $75,050 – 107,835 annually. The Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met and may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.