Senior Associate Brand Manager

Senior Associate Brand Manager Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly‑Clark Professional®.

At Kimberly‑Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

• Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.).
• Implement strong understanding of marketing levers including distribution, pricing, merchandising, innovation, advertising, promotions and e‑commerce.
• Execute annual marketing plans that deliver financial objectives and align with brand strategies.
• Actively participate in the execution of brand commercial programs.
• Analyze, interpret, and report on consumption data (e.g., Nielsen/IRI) to assess brand performance, category trends, market share, and product health, and to measure the effectiveness and ROI of marketing initiatives.
• Develop compelling, insight‑driven storytelling and make sound recommendations based on brand, consumer, competitive, and category trends.
• Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.
• Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
• Use business acumen in conjunction with marketing competency to influence and lead projects cross‑functionally.
• Engage strategic customer teams to collaboratively build growth plans.
• Identify and develop relevant consumer and/or shopper insights.
• Collaborate across categories to identify and proactively drive efficient brand building.
• Conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.

• Bachelor's Degree in Marketing, Business, or related field.
• 3+ years of progressive experience in brand management or consumer marketing.
• Previous marketing full‑time or internship experience at a CPG organization.
• Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or IRI), including the ability to analyze trends, synthesize insights, and translate data into actionable business recommendations.
• Comfort working with multiple data sources beyond traditional retail, including digital or channel performance metrics.
• Proven ability to influence and deliver compelling communication across stakeholder groups.
• Familiarity with brand development planning, innovation, and strategy processes.
• Demonstrated positive energy and credibility when representing the brand internally and externally.
• Experience working cross‑functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital, or Planning.

• MBA preferred.
• Demand, volume, or digital channel forecasting experience, or exposure to Integrated Business Planning / S&OP.
• Experience supporting or driving brand performance in eCommerce and/or Direct‑to‑Consumer (DTC) business models, including collaboration with digital, performance marketing, CX, or site merchandising partners.
• Prior ownership of ongoing consumption, market performance, and scorecard reporting.
• Working knowledge of P&L management and key financial levers.

Salary Range: 116,380 – 143,740 USD. This position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as…