Senior Analyst, Paid Search

Paid Search Senior Analyst

The Paid Search Senior Analyst is the day-to-day steward of search media for assigned brands, and responsible for monitoring and maintaining search campaign development, activation, and innovation. The Senior Analyst, Paid Search develops and maintains a strong knowledge of their clients' business and applies their search understanding accordingly to help deliver against the clients' needs/objectives. The Senior Analyst will work closely with their manager in the development and communication of all search recommendations.

The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. Our search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.

• Gather and analyze keyword research necessary to build a new campaign
• Responsible for gathering necessary data for plan development
• Group keywords into ad groups and develop relevant ad copy and extensions
• Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client signoff
• Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Primary party responsible for trafficking approved plan into search engines
• Monitor and maintain campaign budgets, pacing, and bid adjustments
• Proactively advocate for campaign adjustments based on performance trends
• Active monitoring and management of performance and competitive landscape
• Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
• Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
• Active participation in client status and reporting calls, including presentation of reporting
• Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval
• Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
• Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Bench tools, Google Trends
• Mastery of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)
• Serve as subject matter experts for Search Analysts and be a resource for training and ad hoc questions
• Develop strong working relationship with client teams and partner agencies
• Establish professional, productive rapport with sales representatives/media vendors
• Successful completion of training programs and requisite certifications
• Build paid search strategies across Bing, Oath, and Google
• Monitor and optimize paid search performance to meet business objectives

• Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 1+ years of experience in paid search media including: development/management/optimization with the use of leading platforms including Google, Bing, Oath, etc.
• Strong analytical thinking and mathematical skills and an ability to manage data
• Experience with PPC and digital display advertising and traditional media elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual…