Marketing Manager

Overview

Description
Generate, plan, implement, and optimize brand strategies to drive brand growth in the US Market. This position is responsible for assisting in the development and implementation of marketing plans to drive volume and profitability both individually and through leading cross-functional teams. Four to six years related experience, consumer packaged goods experience preferred. Ideal candidate is self-starter, detail-oriented, analytical, and team player.

Description
Generate, plan, implement, and optimize brand strategies to drive brand growth in the US Market. This position is responsible for assisting in the development and implementation of marketing plans to drive volume and profitability both individually and through leading cross-functional teams. Four to six years related experience, consumer packaged goods experience preferred. Ideal candidate is self-starter, detail-oriented, analytical, and team player.

None

Develop annual marketing plans including brand objectives, strategies and tactics, volume sales budgets and marketing expense budgets, which integrate overall brand and company objectives and illustrate a strong understanding of brand strengths, weaknesses, opportunities, and threats in the marketplace.

Effectively communicate brand objectives, strategies, and tactics to sales organization, gaining buy-in to brand and portfolio strategies. Actively seek and pursue opportunities for growth by translating brand insights and consumption, market research, competitive intel, company priorities and capabilities and into actions that lead to brand and company growth.

Lead the development of brand performance analyses and reports; proactively identify issues and translate into actions/opportunities. Examples include:

• Brand performance updates
• Media performance
• Competitive analysis
• Financial performance
• Situation Analysis (Product, Placement, Promotion, Pricing, Consumer, Competition)
• SWOT Analysis (strength, weakness, threat, opportunities)

Manage or supervise management of brand forecasts and marketing expense budgets including development of forecasting and tracking models for brands that are relevant for management decisions and integrate Circana data, factory shipments, retailer specific data, and financial information.

Identify, develop, evaluate, and monitor new product line extensions on existing brands or potential for new brands in the US market to proactively identify new product opportunities. Collaborate with cross-functional teams including International Marketing, Insights, Sales, Business Activation, Finance, and local Supply Chain to drive sustainable, profitable, growth.

Develop go-to-market plans and generate customer specific programs to establish brand and products in the US and within key retailers.

Manage the communication and advertising development process including management of the strategic and creative agency, media buying agency and assessment of creative and media proposals to develop compelling brand support plans.

Effectively manage marketing suppliers including packaging, promotion, merchandising and marketing agencies including:

• Developing objectives and creative briefs
• Reviewing proposals
• Assessing performance
• Monitoring deliverables

Other Duties And Responsibilities

• Fulfill Storck Values:
  Sense of Belonging, Passion, and Growth
• Other duties as assigned

• Passion for the consumer
• Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)
• Knowledge of syndicated scanner data (e.g., Circana, Nielsen) preferred
• Excellent problem solving ability with demonstrated experience managing situations through facts and data in order to recommend and/or make business decisions
• Strong analytical aptitude with a proven ability to analyze and interpret data
• Strong communication skills with the ability to adapt to different levels and communication requirements of the internal organization
• Energetic, proactive, and action oriented individual;
  Creative idea generator
• Consumer/business curiosity;
  Customer focused mindset

• Bachelor’s Degree required;…