Senior Associate, Point of Care

Overview

As a Senior Associate dedicated to Point of Care, you will contribute to the development and coordination of media programs related to Point of Care for assigned clients. You will work closely with the Point of Care media team, strategy teams, and external media partners to ensure seamless execution, monitoring, and optimization of campaigns. Reporting to the Point of Care Supervisor, you will gain experience in the planning process, campaign execution, and media partner management.

This is a hybrid role, requiring three days in‑office each week.

Day‑to‑Day

• Assist in the development of Point of Care RFPs and media recommendations
• Support campaign execution, including partner communication, deliverable tracking, and media placement setup
• Monitor media performance, ensuring compliance with agreed‑upon KPIs and campaign objectives
• Assist in creative spec management and delivery coordination with media partners
• Contribute to data collection and analysis for Point of Care media planning and activation
• Support forecasting of media investment at the partner level
• Assist in preparation and validation of HCP target lists for media partners
• Conduct regular validation and verification of partner deliverables, maintaining alignment with contracted agreements
• Collaborate with internal teams across capabilities to support Point of Care initiatives

• Understanding of the agency workflow and how campaigns progress from planning to execution
• Deepened knowledge of the Point of Care media marketplace and key partners
• Familiarity with negotiation and contract processes involving Point of Care media acquisitions
• Exposure to media planning tools and processes used for strategy and execution
• Practical experience in media analytics and performance reporting

• 18 months to 2+ years of media planning, buying, or related industry experience
• 1+ years of experience with MS Excel (ability to perform complex functions preferred)
• Exposure to healthcare or HCP media (Point of Care, Out of Home, or related fields) is a plus
• Strong organizational skills and attention to detail in media execution

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. We honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, and parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $53,960 - $71,610 annually.

All your information will be kept confidential according to EEO guidelines.