Senior Associate Brand Manager

Senior Associate Brand Manager Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend® and Kimberly‑Clark Professional®. At Kimberly‑Clark, it’s all here for you—innovation, growth and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent and drive to building and managing our portfolio of iconic, groundbreaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

It starts with you.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect and human dignity at the center. Job responsibilities include:

As a Senior Associate Brand Manager
, you bring strong analytical rigor, commercial acumen and a passion for understanding consumers, categories and market dynamics. You have a talent for recognizing trends, translating insights into action and aiming for bigger goals. This role is a marketing accountable for in‑year business planning and marketing execution for the Huggies® Wipes brand in the United States.

The Senior Associate Brand Manager leads key initiatives related to marketing planning and execution and is accountable for results delivery within Kimberly‑Clark’s Baby Care business. This role reports to the Senior Brand Manager and collaborates closely with Insights & Analytics, Customer Development, Sales Planning, Agency Partners, R&D and Supply Chain teams.

• Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (eg new product launches, pricing initiatives etc.)
• Execute annual ABP and marketing plans that deliver financial objectives and align with brand strategies.
• Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.
• Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
• Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
• Use business acumen in conjunction with marketing competency to influence and lead projects cross‑functionally.
• Identify and develop relevant consumer and/or shopper insights.
• Collaborate across categories, to identify and proactively drive efficient brand building.
• Actively conduct both basic and in‑depth analysis to identify problems, find trends, develop hypothesis and drive the organization towards decisions to strengthen the brand’s plan.

To succeed in this role, you will need the following qualifications:

• Bachelor’s Degree in Marketing, Business or related field
• 3+ years of experience in brand management or consumer marketing.
• Previous marketing full‑time or internship experience at a CPG organization.
• Strong analytical expertise with syndicated consumption data and reporting tools (eg Nielsen and/or IRI), including the ability to analyze trends, synthesize insights and translate data into actionable business recommendations.
• Proven ability to influence and deliver compelling communication across stakeholder groups.
• Familiarity with brand development planning, innovation and strategy processes.
• Demonstrated positive energy and credibility when representing the brand internally and externally.
• Experience working cross‑functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital or Planning.

• MBA preferred.
• Prior ownership of ongoing consumption, market performance and scorecard reporting.
• Working knowledge of P&L management and key financial levers.

We believe that our employees are our greatest asset and we’re committed to providing them with the resources they need…