Strategic Media Planner | Multi‑Channel

THE OPPORTUNITY

Job Description

THE OPPORTUNITY

MiQ has been a leader in programmatic advertising for more than a decade, and our well-renowned expertise has catalyzed our global success. Central to that success has been a relentless focus on delivering results, unrivalled service, and thought leadership for brand and agencies alike.

Our team is responsible for the retention and growth of our most strategic client engagements. Our mission in Sales Planning is to turn every client brief into an insight-led, multi-channel media plan that drives measurable growth.

We are looking for an experienced media planner, skilled in building and nurturing client relationships. Sounding a lot like you? Keep reading!

Who You Are

YOUR PERSONALITY

We love different personalities at MiQ and strive to build teams constructed with diverse backgrounds and inclusive points of view. That said, we firmly believe that our values bring us together and we look for people who align with our values below.

• Passion – We love and live what we do.
• Determination – We always find a way to ‘figure it out’.
• Unity – We hold each other accountable. We win and lose as a team.
• Agility – We anticipate the unexpected, embrace and adapt to change.
• Courage – We dare to think unconventionally.

• New partner prospecting:
  Owns research, review, and vetting process of all net new partnership opportunities, with support from Inventory partnerships where it makes sense.
• The role of Media Planner will be responsible for the planning of all media for existing clients in addition to research, development, and presentation of media plans.
• Collaborates with internal sales and account management teams to present media plans to clients.
• Meets with media representatives and analyzes proposals and packages.
• Provides new and profitable ideas to grow clients’ business.
• Gathers, organizes and presents competitive research and spend data.
• Maintains effective relationships with clients and vendors/partners.

• Develops custom media strategies based on the client/audience behaviors and preferences.
• Utilize key performance indicators to measure and optimize campaign performance
• Understand the optimal media mix to achieve the client goals, selecting the right channels based on the client brief and budgets.

• Proficient in analyzing market research and audience data to inform media strategies.
• Applies strategic thinking to identify and define target audiences for effective targeting.
• Stays ahead of industry trends and incorporates innovative approaches into media strategies.
• Analysis of the competitor market/landscape to identify opportunities & threats.
• Independently prioritizes tasks and briefs based on importance, urgency, and impact to the business.

• Collaborates effectively with creative, account management, trading, and analytics teams.
• Leads integrated planning sessions to align media strategies with overall campaign goals.
• Builds and maintains strong client relationships through effective communications.
• Guides clients on media strategy decisions and provides insightful recommendations.
• Provides leadership and guidance to junior members or the pod / team. Coordinate team efforts to ensure cohesive execution of media plans.

• Delivers clear and compelling presentations to clients and internal stakeholders.
• Communicates complex media strategies in a digestible and persuasive manner.
• Negotiates effectively with media vendors to secure favorable terms.
• Influences key stakeholders to gain buy-in for media plans and strategies.
• Maintains open and transparent communication with all relevant stakeholders.
• Addresses concerns and provides updates on campaign progress regularly.

• Bachelor's degree in business administration/marketing preferred.
• 3+ years of agency experience required.
• Media Planners are responsible for the planning of all media for existing clients, in addition to research, development, and presentation of media plans.
• Increasing understanding of and interest in Media Alternatives and Media…