Senior Associate, Point of Care

Senior Associate, Point of Care

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead.

And when brands lead, advantage follows.

As a Senior Associate, Point of Care, you will support the execution and management of Point of Care media programs for assigned clients. You will work closely with the Point of Care media team, strategy teams, and external media partners to ensure seamless execution, monitoring, and optimization of campaigns. Reporting to the Point of Care Supervisor, you will gain experience in the planning process, campaign execution, and media partner management.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities:

• Assist in the development of Point of Care RFPs and media recommendations
• Support campaign execution, including partner communication, deliverable tracking, and media placement setup
• Monitor media performance, ensuring compliance with agreed-upon critical metrics and campaign objectives
• Assist in creative spec management and delivery coordination with media partners
• Contribute to data collection and analysis for Point of Care media planning and activation
• Support forecasting of media investment at the partner level
• Assist in preparation and validation of HCP target lists for media partners
• Conduct regular validation and verification of partner deliverables, ensuring compliance with contracted agreements
• Collaborate with internal teams across capabilities to support Point of Care initiative

Knowledge to be gained:

• Understanding of the agency workflow and how campaigns progress from planning to execution
• Deepened knowledge of the Point of Care media marketplace and key partners
• Familiarity with negotiation and contract processes for Point of Care media buys
• Exposure to media planning tools and processes used for strategy and execution
• Practical experience in media analytics and performance reporting

Qualifications:

• 18 months to 2+ years of media planning, buying, or related industry experience
• 1+ years of experience with MS Excel (ability to perform complex functions preferred)
• Exposure to healthcare or HCP media (Point of Care, Out of Home, or related fields) is a plus
• Strong organizational skills and attention to detail in media execution

Compensation Range: USD $53,960.00 - USD $71,610.00/Annually.