Brand Manager, Brand & Innovation – Scott Bath

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

• Lead development of 3 Year Strategic Brand Plan and Portfolio (point person for entire Strategic Brand Planning process).
• Support development and cascade of brand building initiatives for North America.
• Lead briefing and development of innovation programs in partnership with Business Unit Marketing and Cross Functional Partners.
• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business.
• Identify and lead process improvements at the brand or portfolio level.
• Key liaison with channel and sales strategy as voice of the consumer and brand subject matter expert.
• Drive development of channel specific go‑to‑market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies).
• Leverage consumer, customer and category insights to drive development of 3 to 5 year brand strategy and supporting innovation and renovation pipeline to deliver strategic business plan.
• Develop annual portfolio learning plan to meet innovation objectives.
• Champion for Design Thinking and agile methodologies across KCNA.
• Drive continuous development of innovation, renovation and commercial news pipeline in partnership with R&E.

• Bachelors Degree in business/marketing. Masters/MBA with concentration in Marketing degree preferred.
• 5+ years experience in marketing with brand management (CPG industry experience highly preferred) and experience in the following areas:
• P&L management; development and execution of brand marketing; cross‑functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.
• Solid understanding of annual business planning, budget setting, and subsequent execution of those plans to delivery results.
• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
• Experience with brand positioning and brand strategy development.
• Concept & Brief writing of both product innovation, renovation and commercial news.
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
• Demonstrated capability in leading agency partners in long‑term projects.
• Ability to pull insights from multiple sources and synthesize into a compelling story for change.
• Strong skills and experience with diagnosing and resolving complex problems and opportunities.
• Entrepreneur can‑do attitude to find ways to break down growth barriers.
• Demonstrated positive energy to effectively represent brand internally and externally.

Here are just a few of the benefits you’d enjoy working in this role for Kimberly‑Clark. For a complete overview, see

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre‑existing condition restrictions. Access to an on‑site fitness center, occupational health nurse, and allowances for high quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

For Kimberly‑Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for…