Manager, Commerce; Walmart Retail Media

Company Description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start‑up spirit delivers high‑touch approaches and a never‑ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

The Manager, Commerce is responsible for overseeing the successful execution and management of retail media programs, operating as the day‑to‑day tactical client and retailer POC for select retailer(s), supported and in close collaboration with the Associate Director.

You will be responsible for the full campaign life cycle of retail media campaigns (managed & self‑service) across Search and Display, from tactical planning, to set‑up, optimization, budget management, reporting and billing, using a combination of native retail platforms, and third‑party campaign management tools (Skai/Pacvue) to ensure objectives and KPIs are achieved.

The ideal candidate requires strong team organizational skills, attention to detail and advanced‑level eCommerce/retail experience. Our Commerce team works across a diverse range of industry verticals, from SME to enterprise level multi‑national clients within the agency. As such, we are looking for an enthusiastic commerce expert with an entrepreneurial approach to continue elevating our Commerce practice and client business outcomes.

Account Management

• Primary day‑to‑day lead for client and partner relationship on select retailer(s), responsible for ensuring the effective and efficient running of relevant retail media programs
• Attends client and retail partner meetings on ongoing basis, interfacing as needed with middle management level during meetings and presentations, whilst supported by the Associate Director
• Works closely with key retail media partners to maintain optimal working relationship, and collaborates on new ways to drive client’s business at that retailer

Tactical Lead

• Oversee the client’s media investment on select retailer(s) across key eCommerce and omni‑channel retail media platforms including (Amazon, Walmart, Target, Kroger, Instacart…), and retail networks such as (Citrus Ad, Criteo, Quotient…)
• Works closely with the Associate director to develop thought leadership (keep client and wider agency teams reprised of key industry updates & trends) and opportunities that will drive client business results
• Work with Associate Director to create total business reviews and deliverables (QBRs, Annual Planning, etc.)
• Be the subject matter expert for your retail specialisms and educate teams and clients on the retail media environment
• Collaborate with wider planning and investment teams (Programmatic, Search, Social, Video), especially as retail and brand media increasingly overlap
• Develop a complete understanding of your respective retail client’s goals, markets, needs and expectations
• Working closely with multi‑team fields, support and run complex marketing analysis, such as advertising efficiency, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and return on investment measurement

Leadership & People Management

• Responsible for leading and developing Senior Analysts and Analysts
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Enable continuous development of Commerce specialists on your team, including marketplace training and certification, as well as account management excellence

Data & Tech

• Understand all relevant tools for management, reporting, analytics, and competitive analysis (Ex. Skai,…