Digital Marketing and Content Manager

Digital Marketing and Content Manager

Baethke Plumbing

Chicago, IL | Full-Time

$48,000-$75,000 Annual Salary Depending on Experience

Baethke Plumbing is seeking a creative, strategic, and results-driven Digital Marketing and Content Manager to lead content development, digital marketing initiatives, brand messaging, SEO strategy, and AI-enhanced marketing operations. This role offers the opportunity to directly influence business growth by driving audience engagement, increasing brand visibility, generating qualified leads, and helping shape the future of marketing within a growing organization.

This position is ideal for a marketing professional who enjoys both creative storytelling and data-driven decision-making. You will develop and execute integrated marketing campaigns, create compelling content across multiple channels, optimize digital visibility through SEO and Generative Engine Optimization (GEO), leverage emerging AI technologies, and measure marketing performance to continuously improve results. Working closely with leadership, you'll play a key role in growing brand awareness, customer engagement, and lead generation efforts throughout the organization.

• Opportunity to work with emerging AI marketing technologies and innovative digital strategies
• Direct impact on company growth, lead generation, and brand development
• Collaborative and forward-thinking work environment
• Leadership team that values creativity, innovation, and new ideas
• Diverse marketing responsibilities with opportunities to expand your skill set
• Professional development and career advancement opportunities

• $48,000-$75,000 annual salary based on experience and qualifications
• Comprehensive benefits package
• Paid time off and holidays
• Professional development and continuing education opportunities
• Career growth and advancement potential
• Collaborative and supportive team environment
• Access to cutting-edge marketing technologies and AI-driven tools

Develop and execute integrated marketing strategies that support company growth, brand awareness, and lead generation goals. Create and manage engaging content across blogs, website pages, email campaigns, case studies, social media platforms, videos, and marketing collateral while maintaining a consistent brand voice and message. Plan, execute, and optimize digital marketing campaigns across SEO, GEO, email marketing, social media, paid advertising, and other digital channels.

Manage content calendars, content distribution strategies, and marketing campaigns from concept through execution. Optimize website content and digital assets for both traditional search engines and AI-driven search experiences. Leverage AI tools such as ChatGPT, Claude, and other emerging technologies to enhance content creation, research, workflow efficiency, and campaign development. Analyze campaign performance, website traffic, engagement metrics, conversion rates, and ROI to identify opportunities for improvement and provide actionable recommendations.

Stay current on digital marketing trends, AI advancements, SEO best practices, and emerging opportunities that can strengthen the company's marketing efforts.

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field preferred. Three or more years of experience in digital marketing, content marketing, brand strategy, marketing communications, or a related role. Exceptional writing, editing, and communication skills with the ability to create compelling content for multiple audiences and platforms.

Strong understanding of SEO, content strategy, social media marketing, email marketing, digital analytics, lead generation, and conversion optimization. Experience utilizing AI tools such as ChatGPT, Claude, or similar platforms within marketing workflows. Familiarity with Generative Engine Optimization (GEO), AI search visibility, and evolving search behaviors. Experience working with content management systems, marketing automation platforms, CRM systems, and analytics tools. Strong organizational and project management skills with the ability to prioritize multiple initiatives and meet deadlines.

Creative thinker with strong analytical abilities and a results-oriented mindset.

Experience with graphic design, video editing, photography, or multimedia content creation. Experience with Google Analytics, Google Search Console, Word Press, Hub Spot, SEMrush, Ahrefs, Canva, Adobe Creative Suite, or similar marketing platforms. Experience managing Google Ads, Linked In Ads, Meta Ads, or other paid advertising campaigns. Background in B2B, home services, construction, trades, or service-based industries. Understanding of AI search trends, conversational search optimization, customer journey mapping, and demand generation strategies.

If you're passionate about digital marketing,…