Technology, Media & Telecommunications Marketing Manager

Technology, Media & Telecommunications Marketing Manager

Location:

Boston, Chicago, New York

L.E.K. Consulting is one of the premier strategy consulting firms worldwide. At L.E.K., we are passionate about helping our clients succeed with breakthrough insights that drive real impact. Our clients view us as trusted partners that help address their most pressing challenges and biggest opportunities. We bring together the rigor of data‑driven analysis with the creativity and curiosity of a collaborative team.

By hiring exceptional people and fostering a culture of ownership, inclusion, and continuous learning, we develop leaders who thrive on challenge and bring energy and optimism to every engagement. Founded in 1983, L.E.K. employs more than 2,200 professionals across five continents, and is consistently recognized as one of the industry’s best firms to work for. For more information, visit

L.E.K. Consulting is seeking an experienced marketing manager to join the U.S. Go‑to‑Market (GTM) team, focused on the Technology, Media & Telecommunications (TMT) sector. This newly created role will partner closely with TMT leadership to define and activate GTM strategies that support the firm’s growth priorities. The TMT GTM Manager will own the development and execution of TMT GTM strategies, translating firm and sector growth objectives into actionable plans, campaigns, and tools.

They will develop strategies and tactics to drive engagement, relationship development, and revenue generation opportunities with Private Equity buyers, TMT’s largest buyer segment.

• Lead U.S. GTM planning, strategy, and execution for TMT, aligned to firm and sector growth priorities.
• Lead end‑to‑end campaign management (planning, strategy, launch, execution, optimization, and measurement).
• Partner with cross‑functional teams to build and activate integrated GTM campaigns.
• Create compelling value propositions, messaging, and tools that enable partners to engage clients and prospects effectively during campaign activation.
• Collaborate with Content Marketing, Digital Marketing, and Business Development to strategize and launch tactics that drive awareness, engagement, and lead generation across the marketing funnel.
• Leverage voice‑of‑customer insights, competitive intelligence, and performance data to refine GTM strategies and tactics.
• Translate campaign needs into clear requirements for Business Development to ensure strong down‑funnel pull‑through.
• Drive internal adoption of GTM plans through playbooks, communications, and training.
• Monitor GTM performance, identify risks and opportunities, and adjust strategies as needed; regularly update leadership.
• Own mid‑to‑low‑funnel GTM strategies and execution for the TMT sector.
• Advise partners and practice leaders on growth and GTM strategy.
• Lead marketing initiatives supporting TMT growth priorities.
• Analyze GTM performance, surface insights, and recommend actions to improve outcomes.
• Manage sub‑sector GTM budget planning and stewardship, including annual planning.
• Contribute to team capability building, employee engagement, and a culture of collaboration and innovation.

• 10+ years of experience in professional services or B2B marketing and/or go‑to‑market.
• Bachelor’s degree in marketing, business, or a related field.
• Strong strategic and analytical skills, with a track record of delivering measurable growth impact.
• Deep understanding of sales cycles, buyer behavior, and low‑funnel GTM execution.
• Proven ability to design and deliver high‑performing GTM programs and campaigns.
• Excellent communication, stakeholder management, and influencing skills.
• Ability to manage multiple priorities, navigate ambiguity, and drive results through change.
• Strong project management, collaboration, and data‑driven decision‑making capabilities.
• Proficiency with Microsoft Office tools and CRM platforms (e.g., Salesforce).

• The expected base salary range is $110,000 – $130,000 annually. Actual compensation will be determined based on experience, qualifications, skills, and location. The position may also be eligible for discretionary bonus and a…