Jr. Digital Media Buyer

At Tort Experts, we are redefining the landscape of performance marketing in the legal sector. Our mission is to democratize access to information for individuals who have been injured, connecting them with law firms that can truly advocate for their rights and achieve successful outcomes. As an innovative, vertically integrated legal case acquisition marketing company, we leverage cutting‑edge technology, data‑driven insights, and a commitment to transparency to disrupt the status quo.

Joining Tort Experts means becoming part of a dynamic team that is passionate about making a meaningful impact. We foster a collaborative environment where creativity thrives, and every team member plays a vital role in connecting qualified claimants with the representation they deserve. If you’re looking for a workplace where your contributions can truly make a difference, and where innovation meets purpose, Tort Experts is the perfect place for you.

The Junior Media Buyer will support the execution and optimization of direct‑response, lead‑generation campaigns across major digital advertising platforms including Meta, Google, Tik Tok, and other paid media channels.

This role is designed for someone with early experience in paid media who wants to build strong fundamentals in performance marketing — with a focus on cost‑per‑lead efficiency, audience targeting, creative testing, and conversion optimization.

You’ll work closely with our in‑house marketing team to manage live campaigns, analyze performance trends, and help scale what’s working across channels. This is a hands‑on, numbers‑driven role for someone who wants to grow their skills in a fast‑paced, results‑focused environment.

Location: Remote
Department: Marketing
Reports To: Director of Performance Marketing, Phil

• Assist in building, launching, and managing lead‑generation and conversion campaigns across platforms such as Meta, Google, Tik Tok, Reddit, X (Twitter), App Lovin, native advertising networks, and other paid digital channels.
• Support campaign setup including objectives, audiences, budgets, and placements optimized for CPL and conversion volume.
• Perform daily performance checks to ensure campaigns are spending efficiently and hitting lead goals.

• Help optimize budgets, bids, audiences, and placements under direction.
• Monitor key direct‑response metrics including CPA/CPL, CTR, CPC, frequency, and conversion rate.
• Assist with identifying scaling opportunities and underperforming segments.

• Support rapid creative testing across hooks, copy angles, formats (video, native, UGC), and offers.
• Help organize and rotate creatives to prevent fatigue and maintain performance.
• Provide performance feedback to creative teams based on data‑driven insights.

• Pull daily, weekly, and monthly reports from advertising platforms and internal dashboards.
• Track trends in CPL, lead volume, and efficiency and flag performance shifts early.
• Support performance summaries and testing recaps with clear takeaways.
• Stay current on platform updates, best practices, and industry trends across major digital advertising channels.
• Actively develop skills in targeting strategy, creative testing, and performance optimization.

• 1+ year of hands‑on experience in paid digital media, performance marketing, or digital advertising.
• Direct experience running campaigns on at least two major platforms (Meta, Google, Tik Tok, Reddit, X (Twitter), App Lovin, or similar).
• Familiarity with advertising platforms such as:
• Meta Ads (Facebook/Instagram)
• Google Ads (Search, Display, You Tube)
• Tik Tok Ads
• Reddit Ads
• X (Twitter) Ads
• App Lovin
• Native advertising platforms (Taboola, Outbrain, or similar)
• Experience with multiple platforms is a plus but not required.
• Comfortable working with numbers and making decisions based on data.
• Proficient in Google Sheets or Excel for tracking and analysis.
• Basic understanding of conversion tracking, UTMs, and attribution.
• Familiarity with pixels or event tracking is a plus.
• Strong interest in what makes ads convert — hooks, offers,…