Senior Lead, Marketing Optimization

Job Title:

Sr Consultant, Business Processes

• Lead optimization of digital experiences with a strong focus on B2B marketing initiatives (approx. 90% B2B, 10% consumer).
• Analyze digital performance data and identify opportunities for improvement across web experiences.
• Design, execute, and manage A/B tests and optimization initiatives to enhance user engagement and conversion.
• Translate insights into actionable recommendations and implement improvements across digital platforms.
• Continuously monitor performance metrics and refine strategies based on results.
• Partner with cross‑functional teams including marketing, content, and analytics to align on optimization strategies.
• Support ongoing testing cycles (analyze → propose → activate → measure → iterate).
• Contribute to improving overall digital experience across U.S. websites and marketing channels.

This is a hybrid position and involves regular performance of responsibilities virtually as well as in‑person at an assigned TU office location two days a week. The role reports to the Manager of Consumer Insights and Experience.

• Google Analytics (web analytics and performance tracking).
• Path Factory (content engagement and experience platform).
• Demandbase (B2B marketing and account‑based marketing platform).
• Salesforce (CRM – Customer Relationship Management).
• Experience in B2B digital marketing and experience optimization.
• Strong understanding of website performance metrics and optimization strategies.
• Hands‑on experience using marketing technology platforms for performance analysis and testing.
• Proven ability to execute and manage optimization cycles from analysis through implementation.
• Experience working with cross‑functional marketing and digital teams.
• Bachelor’s degree or equivalent experience in Marketing, Business, or a related field.

• Experience with additional testing or analytics tools (e.g., Hotjar or similar platforms).
• Exposure to marketing automation platforms such as Eloqua.

• For Your Health: Day‑one eligibility for medical, dental, and vision coverage, plus supplemental plan options.
• Spousal, domestic partner, and other eligible dependent coverage available on select plans.
• HSA and FSA accounts to make everyday care more affordable.
• Company‑paid basic life and AD&D, optional voluntary life and AD&D, short‑ and long‑term disability, legal plan, pet insurance, and travel accident coverage.
• Dependent Care FSA with possible employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with thoughtful return options.
• 401(k) with employer match and Employee Stock Purchase Plan (ESPP).
• Financial wellness resources
  , career coaching, and optional long‑term care insurance.
• Tuition reimbursement
  , flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, paid volunteer time, and corporate volunteer events.
• 24/7 support for professional therapy, coaching, and emotional wellbeing programs with guided meditation and other resources.

The U.S. base salary range for this position is $82,700.00 - $ annually. The salary range reflects a reasonable estimate of the range of compensation for this job. Actual compensation is based on education, training, work experience, job‑related skill set, location, and market considerations. Eligible positions may participate in Trans Union annual bonus plans or other long‑term incentives.

Trans Union is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity, and any other characteristic protected by law. Trans Union takes affirmative action to employ and advance individuals with disabilities and protected veterans in all levels of employment as required by Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974.

The EEO statement and other job‑related legal compliance are included here.