Head of Marketing

Head of Marketing –

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$/yr – $/yr

Agent Fire is the #1 overall rated real estate website platform in North America. We’re a service‑based SaaS company that builds brand‑focused websites designed to win every interaction—in emails, texts, listing presentations, and beyond. Thousands of clients trust us, including some of the biggest agents and teams in North America. We’re 100% bootstrapped, profitable, and have become a real force in the industry.

Our focus now is simple: attract and keep the best talent, and continue raising the bar. No red tape, no corporate politics—just high standards and people who deliver.

Right now, our CEO is personally running most of the marketing function: ad creative direction, scripts, campaign angles, messaging frameworks, and coordination across designers, editors, and ads managers. That’s not sustainable.

We’re hiring a Head of Marketing to take full ownership of marketing execution and eventually the entire marketing system. You’ll report directly to the CEO, work with a small team of high‑caliber contractors, and own everything from ad copy to lifecycle funnels. This is a high‑autonomy role for someone who thrives with ownership and has already proven they can drive results through paid media, conversion‑focused copy, and full‑funnel campaigns.

You’ll have real impact from day one.

Immediately:

• Own all ad creative direction, copy, and messaging across Facebook, Instagram, Google, and You Tube.
• Develop campaign angles, hooks, and scripts for video and static creative.
• Coordinate directly with our graphics team, video editor, and paid ads managers.
• Ensure every campaign has a unified message, clear hook, and conversion‑driven CTA.
• Shape video scripts and outlines (the CEO continues filming; you make the content perform).
• Write and refine ad copy, email announcements, and landing page messaging.
• Launch campaigns for new features, promotions, webinars, and product updates.

Over Time:

• Build and optimize the full lifecycle funnel: drip sequences, segmentation, CRM automations, nurture frameworks.
• Design multi‑step campaigns and evergreen webinar funnels.
• Develop the content strategy for the CEO’s personal brand across Facebook, Linked In, and Instagram.
• Build monthly reporting that clearly shows what’s working, what’s not, CAC, and ROI.
• Create a library of high‑performing angles, hooks, and creative templates.
• Define the marketing roadmap quarter by quarter.
• Run the entire marketing function with full ownership.

• Proven experience running high‑performing paid campaigns on Facebook, Instagram, Google, and You Tube. This is non‑negotiable.
• Deep understanding of funnels, conversion optimization, and direct response principles.
• Elite‑level copywriting skills. You know how to write hooks, CTAs, and scripts that actually convert.
• Experience at a SaaS company. You understand the metrics, the funnel stages, and the pace.
• Ability to work cross‑functionally with designers, editors, and ads specialists without micromanaging.
• Strong creative instincts paired with analytical rigor.
• High ownership mentality. You don’t wait for direction. You drive outcomes.

• Experience in real estate technology or proptech.
• Background building CEO or founder personal brands.
• Lifecycle marketing and marketing automation experience (drip campaigns, segmentation, CRM workflows).
• Experience scaling a marketing function from scrappy to systematic.

You’ll work with a small, high‑caliber team: a video editor, graphics designer, content marketing support, and two proven ads managers (contractors) who handle Facebook/Instagram and Google/You Tube. Your job is to lead strategy and creative direction across both paid and organic channels. Over time, you’ll have input into how we evolve the team structure as the function grows.

• Base salary: $120,000–$140,000, depending on experience.
• Performance bonus: Based on lead quality and efficiency metrics (demos held, CPL/CAC targets, and qualitative factors). Tracked monthly, paid quarterly.
• OTE: $150,000–$175,000.
• Ramp structure: Month 1 bonus is guaranteed at 100%. Month 2 targets are reduced to help you ramp. Month 3 onward is full performance‑based.
• Targets: Set collaboratively in your first 30 days based on current baselines.
• Location: Remote (US or Canada).
• Type: Full‑time.
• Reports to: CEO.