Field Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Field Marketing Manager based in the United States.

This role is responsible for shaping and executing high-impact field marketing programs that bring the brand to life across conferences, trade shows, and industry events. You will play a key role in building pipeline by turning in-person experiences into measurable demand generation engines for a fast-growing B2B SaaS organization. Working closely with sales, marketing, and partnerships teams, you will design event strategies that increase awareness, deepen engagement, and drive revenue outcomes.

This is a highly cross-functional role that blends strategy, execution, and on-the-ground event leadership. You will own end-to-end event planning and ensure every activation reflects strong messaging, brand consistency, and customer focus. The environment is fast-paced, collaborative, and mission-driven, with a strong emphasis on creativity and measurable impact.

You will own the strategy, planning, execution, and optimization of field marketing programs, with a focus on external conferences, trade shows, and industry events that drive awareness and pipeline growth. You will collaborate closely with sales, marketing, and partnerships to align event priorities with revenue goals, while identifying the most impactful events and regions to target. Responsibilities include developing event strategies, budgets, timelines, and success metrics, as well as creating engaging on-site experiences that stand out in competitive event environments.

You will oversee all logistics such as booth management, collateral, lead capture, and sponsorship execution, while ensuring consistent brand representation. You will also design and execute pre-, during-, and post-event campaigns to maximize engagement and conversion. In addition, you will partner with sales enablement and marketing teams to support follow-up strategies and ensure strong pipeline acceleration from each event.

• Own planning and execution of conferences, trade shows, and field marketing events
• Define event strategy, selection, budgeting, and performance measurement
• Manage end-to-end event logistics including booth setup, collateral, and lead capture
• Design engaging event experiences aligned with brand and mission positioning
• Build pre-, during-, and post-event demand generation campaigns
• Partner with sales teams to ensure strong pipeline follow-up and conversion
• Track, analyze, and report on event ROI, pipeline influence, and revenue impact

This role requires 3–5+ years of experience in B2B SaaS field marketing, event marketing, or demand generation, with a proven track record of managing multiple events simultaneously from strategy through execution. You should have strong project management capabilities, excellent organizational skills, and the ability to coordinate complex, cross-functional initiatives in fast-paced environments. Experience with CRM systems, marketing automation tools, and event platforms is essential, with Hub Spot experience preferred.

You must be comfortable analyzing event performance data and translating insights into actionable improvements. Strong communication and collaboration skills are critical, especially when working with sales and marketing stakeholders. A bachelor’s degree in marketing, business, communications, or a related field is preferred. Familiarity with nonprofit organizations or fundraising technology is a plus.

• 3–5+ years in B2B SaaS field marketing, event marketing, or demand generation
• Strong experience managing end-to-end event execution across multiple programs
• Proficiency with CRM, marketing automation, and event management tools (Hub Spot preferred)
• Excellent project management and cross-functional coordination skills
• Ability to analyze performance data and optimize for ROI and pipeline impact
• Strong communication, collaboration, and stakeholder management abilities
• Bachelor’s degree in marketing, business, or related field (or equivalent experience)

• Market-competitive compensation aligned with industry benchmarks
• 401(k) retirement plan with company matching contribution
• Unlimited PTO plus paid company holidays and volunteer days
• Comprehensive medical, dental, and vision insurance with dependent coverage options
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Paid parental leave (12 weeks primary caregiver, 4 weeks secondary caregiver)
• Employee recognition programs and peer-to-peer reward platforms
• Remote-first flexibility and supportive work-life balance culture