SVP of Marketing

As the Senior
Vice President (SVP) of Marketing
, you will report to the CEO, driving Hyperproof’s revenue, brand, and overall market presence. This is more than a job it’s an opportunity to shape the future of our company. You’ll work with key business areas—including Sales, Partnerships, Product, Customer Success, Enablement, and Executive Leadership to reinforce our position as a market leader and continue leading Hyperproof through its incredible growth.

You’ll become a beacon of our unique and treasured culture by nurturing your team members and maturing cross-team collaboration to solve the most complex challenges faced by our business.

You are a seasoned B2B SaaS marketing executive who is an operator at heart, extremely focused on the data and able to steer the organization from small course corrections to large strategy changes. You have scaled businesses focusing on the needs of mid-market and enterprise organizations. You have built businesses both through direct demand generation and partnerships. You excel in growth marketing, business development, and demand generation, leveraging inbound strategies and account-based marketing (ABM) to deliver strong results across customers in all industries.

You measure Marketing success in terms of pipeline and revenue contribution and have a keen focus on quality metrics like MQL to SQL conversion, SQL to Closed Won, and % of ICP leads generated. Your deep knowledge of SaaS metrics such as CAC Recovery, NRR and Burn Ratio enables you to craft and execute efficient strategies. A natural leader of leaders, you thrive on developing high-performing teams and empowering others to succeed.

• Develop and execute a comprehensive, data-driven marketing strategy that aligns with organizational goals and drives growth across brand awareness, demand generation, and customer engagement.
• Establish and monitor KPIs to evaluate marketing performance and ROI, continuously refining strategies based on insights and analytics.
• Take ownership of marketing operations including systems, processes, and workflows to ensure operational excellence within the marketing function. This role will be hands‑on in managing lead flow, routing, and workflows to ensure seamless execution and alignment with business goals.
• Partner closely with the Rev Ops team to address bottlenecks, support the clean‑up of the partner lead handoff process, and streamline operations to enable efficient collaboration across teams.

• Serve as the steward of the company’s brand, ensuring consistency, authenticity, and alignment with the company’s mission and values in every customer interaction.
• Define and refine messaging and positioning that resonates with target audiences, differentiates the brand, and reinforces our competitive edge.
• Lead the charge in increasing brand equity and awareness, creating a strong emotional connection with customers and partners.

• Drive end‑to‑end demand generation strategies that effectively convert prospects into loyal customers.
• Oversee integrated campaigns across multiple channels, including digital advertising, social media, email, and events, to build a high‑performing marketing funnel.
• Partner with the sales team to ensure alignment on pipeline goals and support revenue attainment.
• Outbound BDR Motion Alignment:
  Partner with sales and business development representatives (BDRs) to create targeted outbound campaigns that engage existing customers for upsell, cross‑sell, and renewal opportunities. Ensure alignment of messaging and offers to address customer needs and drive pipeline growth.
• Develop and execute a customer advocacy program to showcase success stories through testimonials, case studies, and joint marketing campaigns. Leverage advocates to amplify brand messaging and drive referrals.
• Build and nurture a vibrant customer community that fosters collaboration, knowledge sharing, and brand advocacy. Develop programs such as forums, events, and user groups to deepen customer connections and loyalty.

• Develop and…