Senior Growth Marketing Manager Job Chicago area,Illinois USA,Marketing / Advertising / PR

This role serves as a key marketing partner to leadership and acts as the connective tissue across Ecommerce, Brand, Merchandising, Retail, and agency partners. Responsible for turning high-level business priorities into fully developed, revenue-driving campaigns, this person will own the messaging, customer journey, and execution strategy across digital and retail touchpoints, ensuring every initiative is cohesive, compelling, and conversion-focused.

Success in this role requires a unique blend of commercial thinking, creativity, and operational excellence. While high-level business priorities and calendar moments are set by leadership, this person is expected to proactively identify opportunities, develop campaign and promotional strategies, and bring forward innovative ideas that drive customer engagement, conversion, and loyalty based on the broader company strategy. They will translate business objectives into compelling customer experiences and marketing initiatives, partnering cross-functionally to bring those ideas to life.

Responsibilities

Campaign Development & Ownership:
Take high-level direction (e.g., Customer Appreciation Month, product launches, promotions) and build the following:

Campaign concepts & hooks
offer structure
segmentation approach (in partnership with data team)

Messaging & Copy Leadership:
Own all campaign messaging across the following channels, and continuously refine based on performance and customer behavior

email
SMS
landing pages
site placements

Agency & Partner Leadership: Serve as a point of contact for marketing agency partners including:

Email, SMS, Influencer and PR
Provide support and communicate marketing strategy to paid media partners
Develop campaign briefs, messaging frameworks, and strategic direction for agency execution
Partner with agencies to identify opportunities for improved campaign performance, segmentation, and customer engagement.

Retention & Lifecycle Thinking:
Proactively identify opportunities to increase repeat purchase behavior, customer engagement, and lifetime value through innovative campaigns, loyalty initiatives, customer segmentation, and lifecycle marketing programs
Customer Journey & Conversion Optimization:
Own the end-to-end experience after a customer engages with marketing, and identify and fix gaps as they relate to:

landing pages
product assortment
clarity of information (pricing, sizing, etc.)

Retail Traffic & Engagement Support:
Collaborate with sales to develop marketing ideas to drive traffic to retail stores, and translate brand and campaign ideas into retail-relevant activations
Cross-Functional Partnership:
Partner with various partners in order to clearly communicate campaign needs, implement improvements, and ensure alignment. Partnerships will include:

Ecommerce for data + site execution, as well as interpreting performance insights
Brand for creative alignment
Merchandising for product focus

Project Management:

Own timelines, deliverables, and execution across campaigns
Oversee project partners and ensure timely deliverables
Ensure all marketing initiatives launch on time and at a high standard

The Ideal candidate will possess:

5–8 years in DTC, retail, or ecommerce marketing
Ability to identify opportunities and provide relevant recommendations
Strong in campaign development, messaging, and execution
Experience with email/SMS and customer lifecycle marketing
Proven ability to take direction and run with it independently
Detail-oriented with strong instincts for customer experience
Comfortable working cross-functionally in a fast-paced environment

Salary Info: $115,000 and up based on skill set and experience

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