Associate Planning Director

About the Company

At Abelson Taylor Group, work that makes you feel good isn’t just what we do—it's who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That’s why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than a value—it’s a way of life.

Here, you’ll help propel brands that inspire health and brighter futures, finding support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference—one idea at a time.

We are on an unstoppable mission for an Associate Planning Director to join our team. The Associate Planning Director is an entry role into management and requires mastery of Sr. Planner level duties and qualifications. As an Integrated Strategist, you will support brands as a core team member, coordinating strategic efforts across the Integrated Strategy department:
Planning, Engagement, Media, Marketing Intelligence, Social.

• Target Identification:
  Deep understanding of target attitudes, beliefs, and behavior; creative approaches to presenting target learnings.
• Insight Mining:
  Expertise and creativity in ways to uncover and utilize target insights.
• Market Research:
  Expertise in various qualitative and quantitative methodologies, identify knowledge gaps, and develop an annual learning plan utilizing market research to fill gaps and drive the business.
• Storytelling & Creative Inspiration:
  Excellent verbal, writing, and presentation skills.
• Pharma-Proficiency:
  High-level knowledge of multiple therapeutic areas, with in-depth knowledge for brands led.
• New Business Pitches:
  Act as the Planning lead on new business pitches.
• Planning Projects:
  Lead planning-focused projects on supported brands, including market research, insight mining, audience narratives, customer journeys, and positioning development.
• Integrated Strategist:
  Seamlessly coordinate the integration of multiple disciplines, including Engagement, Media, Marketing Intelligence, and Social.
• Workshops:
  Lead insight, positioning, and messaging workshops.
• Creative Briefs:
  Author inspiring creative briefs, approaching brand challenges from fresh perspectives.
• Creative Briefings:
  Lead inspiring creative briefings.
• Creative Evaluation:
  Evaluate creative output through the lens of the target audience.
• Thought Leadership:
  Contribute to thought leadership departmental initiatives, introducing novel approaches.

• Leadership
  
  Skills:
  
  Lead by example, maintaining composure and professionalism in challenging situations, serving as a role model for junior team members.
• Hire, Coach, and Develop Team Members:
  Assign projects to balance workloads and challenge skills, ensuring projects showcase the agency’s capabilities.
• Provide Regular Feedback:
  Offer formal and informal feedback to direct reports to help grow their creative sensibilities and progress in their craft.
• Perform Team Evaluations:
  Participate in performance reviews and provide coaching to create growth plans for team members as needed.
• Team Motivation:
  Foster team motivation and maintain a positive attitude that inspires others.
• Infuse Psychological Safety into Teams:
  Facilitate participation, inclusion, and diversity of perspectives on your team and throughout the agency.

• Experience:
  
  7-9 years prior agency experience.
• Education:
  
  Bachelor’s degree (preference for social sciences, marketing, communication, or sciences).
• Pharmaceutical
  
  Experience:
  
  Pharmaceutical experience is a plus.
• Curiosity:
  Must be innately curious about human behavior.
• Interest in Health & Wellness:
  Must have an interest in health and wellness.

• Medical, Dental and Vision coverage
• 401k with company match of 50% on the first 6%
• Adoption Assistance – Up to $2,500 of financial assistance
• Company paid life insurance, short‑term and long‑term disability
• Short‑term disability providing 100% of salary coverage
• Paid parental leave for birth and non‑birth parents (4 weeks)
• Summer Fridays
• Flexible time off (FTO)
• 11 holidays and end‑of‑year office closure
• Company‑provided learning and…