Brand Manager, Spirits RTD
Listed on 2026-07-08
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Marketing / Advertising / PR
Marketing Manager, Marketing Strategy, Branding Specialist / Ambassador, Product Marketing
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one‑person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack
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This role is designed to manage one or more brands/sub‑brands in the Mark Anthony portfolio for the US Business. The Brand Manager will be responsible for activating the marketing strategy, deployment, commercial management of brands in the US.
Accountabilities- Activate Local Category & Brand Growth Plan
- Build Commercial Activity Plan and activation calendar
- Manage the innovation implementation and volume planning
- Build SKU assortment review & pricing strategy
- Manage the budget, performance reporting, agency roster management, and adaptation of local assets as applicable
- ROI on Brand Plans
- Brand Growth & Health
- Volume & Sales
- Innovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization)
- Activation of local brand growth plan and strategic commercial delivery
- Innovation, Brand strategy, planning & asset delivery
- US cross‑functional brand commercialization outputs (i.e., shopper experiential, social, etc.)
- Global and US Marketing
- Sales, Finance, & Compliance
- Digital Center of Excellence
- Brand campaigns, playbooks & calendars
- Brand‑related financial reporting and insights
- Bachelor's Degree & 4–6 years of progressive marketing experience in Alc/Bev or CPG Experience working on a fast‑moving, explosive growth brand
- Proven ability to think creatively, coupled with strong analytical and project management skills
- Competitive annual salary from $100,000 to $135,000 based in Chicago, IL
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth
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