Consumer Marketing Manager I​/II

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

The CREON Consumer Marketing Manager plays a pivotal role in shaping and driving the consumer growth strategy for a leading brand in Exocrine Pancreatic Insufficiency (EPI). This individual will lead the development of insight-driven, omnichannel marketing initiatives that expand condition awareness, reach high-priority patient segments, and accelerate brand growth.

This role sits at the center of a highly matrixed organization and partners closely with Medical, Regulatory, Legal, Data & Analytics, Digital, and Sales to translate complex clinical and consumer insights into compelling, patient-centric strategies that are aligned with regulatory requirements and on-label messaging. The Marketing Manager will also lead external agency partners, communicate brand strategy across stakeholders, and champion the voice of the patient across all brand initiatives.

This is a high-visibility role with the opportunity to directly impact patient outcomes, shape market growth, and influence the future of the CREON brand.

• Audience Strategy & Targeting: Identify, define, and prioritize high-value patient and consumer segments using research, data, and analytics to inform targeting, personalization, and media strategies
• Condition Awareness Strategy: Lead the development and execution of disease education and condition awareness initiatives to expand the diagnosed and treatable patient population
• Consumer Strategy & Campaign Execution: Develop and execute integrated, omnichannel campaigns across digital, social, CRM, TV, audio, influencer, and emerging media, including development of messaging frameworks and channel strategies
• Insight Generation & Activation: Leverage research, analytics, and market intelligence to uncover actionable insights and translate them into differentiated messaging, ensuring alignment with clinical data and regulatory guidelines
• Omnichannel Optimization: Design and refine full-funnel customer journeys using a data-driven, test-and-learn approach to improve performance and engagement, including measurement frameworks and ongoing optimization
• Agency Leadership: Set strategic direction for multiple agency partners and ensure high-quality, innovative, and compliant execution across channels, within established timelines and budgets
• Cross-Functional Leadership: Partner effectively across Medical, Regulatory, Legal, Sales, and other stakeholders to deliver aligned, compliant, and impactful initiatives, including the development of messaging that is consistent with label requirements
• Market & Competitive Strategy: Assess market dynamics and competitive activity to identify opportunities for growth, differentiation, and market shaping across channels
• Patient-Centric Innovation: Incorporate patient and advocacy insights, including learnings from patient and field immersions where applicable, into all aspects of strategy and execution
• Field Integration: Collaborate with sales leadership to integrate field insights into marketing strategies and ensure strong execution at the local level
• Social & Engagement Strategy: Lead social media strategy and investment, including paid, native, and influencer initiatives, ensuring effective engagement and measurable impact
• Brand Communication: Clearly communicate brand vision, strategy, and objectives to cross-functional teams, agency partners, and sales leadership to drive alignment and execution
• Budget & Performance Management: Manage budgets responsibly and measure campaign effectiveness, optimizing investments to maximize ROI

• Growth in awareness and…