Marketing Manager, Respiratory

Bring more to life.  

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Cepheid, one of    Danaher's  ()    15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.

You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.

At Cepheid, we are passionate about improving health care through fast, accurate, molecular diagnostic systems and tests. As a member of our team, you'll get to make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development. Our mission drives us to develop groundbreaking solutions for the world's most complex health challenges. Together, we bring MORE change to the world.

Learn about the    Danaher Business System  ()    which makes everything possible.

As the    Marketing Manager,   Respiratory Diseases,    you will play an important role in advancing Cepheid's respiratory portfolio across the U.S. region by supporting high ‑ impact marketing execution and contributing to commercial growth initiatives.

Position Overview  

We are seeking an experienced   Marketing Manager   of   Respiratory   Diseases   to support   product marketing execution for assigned segments of the portfolio in the U.S . This role is responsible for contributing   to the execution of   marketing strategies that support growth, innovation, and customer engagement across the region.

As an individual contributor supporting the respiratory diseases portfolio, you will manage defined components of go ‑ to ‑ market plans, product launches, and demand generation campaigns. You will collaborate closely with cross ‑ functional teams, including Global Product Management, Sales, Medical Affairs, and R&D, to ensure marketing activities are aligned to market needs and portfolio priorities. You will develop working knowledge of assigned disease areas and support portfolio differentiation by contributing to value messaging and stakeholder engagement.

This position is part of the Customer Activation and Americas Marketing organization and focuses on supporting positioning, messaging, demand generation, campaign execution, and market development efforts for Cepheid's core infectious diseases products.

This position reports to the   Sr. Director of US Marketing   and will be fully remote.

In this role, you will have the opportunity to:

+ Support execution of integrated U.S. marketing plans for assigned Respiratory products or programs, aligned to portfolio strategy and business objectives.

+ Contribute to positioning, messaging, and customer engagement efforts for designated disease areas.

+ Support regional product launches by coordinating assigned launch activities and cross ‑ functional inputs to ensure readiness and effective execution.

+ Assist with demand generation initiatives across digital and traditional channels to drive awareness and adoption.

+ Partner with Sales, Medical Affairs, and Global Marketing to develop and update field enablement tools, training materials, and customer ‑ facing content.

The essential requirements of the job include:

+ Bachelor's degree with   5 + years of relevant professional experience, or Master's degree with   3 + years of relevant professional experience.

+ Experience supporting product marketing, portfolio marketing, or go ‑ to ‑ market initiatives within regulated healthcare, diagnostics, medical devices, or life sciences.

+ Experience working on cross ‑ functional projects in a matrixed organization.

+ Exposure to integrated marketing campaigns across multiple channels (e.g., digital, field, events).

+ Ability to analyze market, customer, or performance insights and translate them into recommendations for marketing execution.

Travel Requirements:

+ Ability to travel up to   40 %, including occasional overnight travel, as business needs require.

It would be a plus if you also possess previous experience in:

+ Exposure to respiratory disease…