TV, Video, Audio & Display Strategist

About Tinuiti

Tinuiti is the largest independent full‑funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.

With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity:
Love Growth. Hate Waste.

As a TV, Video, Audio & Display (TVAD) Strategist, you will plan and improve full‑funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV, while keeping efficiency on track. You’ll translate data and media learnings into clear decisions, run practical innovations, and scale what works. You’ll rely heavily on Bliss Point insights to focus investment where it performs best, and you’ll partner closely with Client Leadership, Media investment, Econometrics, Creative, and other channel teams in your Pod.

• Turn business goals into a clear TVAD plan across awareness, consideration, performance, and explain options and trade‑offs in plain language.
• Lead day‑to‑day client strategy and execution; present growth‑focused updates and QBRs that connect media to business outcomes.
• Pair strong TVAD craft (audience/data sources, inventory quality, frequency/overlap control, brand safety/attention) with growing multi‑channel understanding.
• Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth, teach clients and teams, and codify playbooks.
• Use platform capabilities and optimization responsibly; pilot safely and scale responsibly.
• Apply Bliss Point insights to shape budgets and innovations.
• Design valid tests, forecast impact, set success thresholds, and keep a steady read cadence.
• Advocate Tinuiti's measurement and attribution framework to internal and external senior stakeholders.
• Explain model caveats when recommending changes and support the health of data and operations.
• Move fast, keep promises, remove waste, and support the pod in adopting better ways of working.
• Own the result end‑to‑end, driving continuous improvement.

• 5–7 years managing TV/video/audio/display at scale (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) with end‑to‑end ownership, or 5–7 years in analytical roles with strong media analytics exposure.
• Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management; comfortable coordinating with publishers/PMPs/partners.
• Experience with incrementality/lift, basic A/Bs, forecasting, and connecting media to revenue, CAC, LTV, incremental reach.
• Advanced Excel/Sheets; SQL familiarity preferred; GA4 and platform analytics; clean documentation and communication.
• Strong client‑ready storytelling, expectation‑setting, and partnership with Econometrics, Creative, channel teams, and Client Leadership.

• Growth: increase qualified reach/new‑household acquisition; revenue and LTV contribution from TVAD; incremental reach vs other media.
• Quality: better attention, viewability, brand safety; improved frequency/overlap control.
• Innovation: steady flow of practical innovations with documented decisions and learnings.
• Product/AI Adoption: responsible and heavier use of Bliss Point and platform optimization with incremental impact.
• Efficiency: hold or improve CAC/ROAS/CPx while growing profitable volume.

Hiring salary range: $85,000 – $95,000. Incentive pay program (Rev Share) includes a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Unlimited PTO: Unlimited paid time off, fully remote environment, 20 paid holidays, and flexible time off to rest and recharge.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.

Retirement: 4% match at 100%.

Perk…