Growth Marketing Manager

About Practifi (The Real Story)

At Practifi, we build financial technology, but more importantly, we build a place where people enjoy working and genuinely care about each other. In a crowd of fintechs preaching culture, we actually live it—what you see in interviews is what you'll experience every day. You'll join a team that solves real problems for real people, together.

We build Salesforce‑native software that helps financial advisors run their practices and serve their clients better. We're a remote‑first team spread across the US and Australia, under 100 people, and we like it that way. Small enough that your work is visible. Big enough that you're never doing it alone.

Equal opportunity employer. Practifi is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

We value transparency in our hiring process. Please note that portions of our recruitment process may involve the use of AI‑assisted tools to help review applications and match candidates to job requirements. All final hiring decisions are made by our human recruitment team, ensuring fair and thoughtful consideration for every applicant.

Practifi’s growth depends on campaigns that actually move the needle for the people who receive them – our clients, our prospects, and our internal teams. This role turns marketing strategy into marketing reality. You’ll take the priorities and direction set by our Head of Marketing and turn them into campaigns that launch on time, land well, and get measured honestly.

You’ll work closely with Sales, Client Success, Product Marketing, and Demand Generation to make sure every campaign is grounded in what our clients actually need, not just what looks good on a calendar.

You’ll refine approved campaign briefs into workback plans, write campaign copy, and run multi‑channel campaigns across paid and organic channels, including social, lifecycle, adoption, cross‑sell, and partner campaigns. You’ll coordinate agencies and contributors, keep webinars and follow‑up on track, and make sure content gets repurposed and distributed well beyond its first send.

You won’t be handed a finished playbook. You’ll get direction and guardrails from our Head of Marketing, and you’ll be trusted to figure out the how. Your Practibuddy mentor will help you get oriented, and the team is genuinely collaborative when you need a second opinion or a hand.

You’ll have real input into how campaigns, audiences, and messaging come together, and real exposure to cross‑functional leaders across Sales and Client Success. Practifi promotes from within, and your Learn bucks education stipend is there to help you build the skills that get you there.

• 3‑5 years experience owning multi‑channel marketing campaigns end to end, from brief through performance review.
• Strong campaign copywriting that adapts to brand voice.
• Comfort working across a core marketing stack (CRM, paid and organic channel tools, website CMS, webinar platforms, analytics).
• Based in or able to work from the Chicago area.

• Experience marketing to B2B SaaS or financial services audiences.
• Familiarity with Hub Spot, Salesforce, Linked In Campaign Manager, or Google Ads specifically.
• Experience with lifecycle or adoption‑focused campaigns aimed at existing customers, not just net‑new acquisition.

You take ownership without needing every step spelled out. You know when to push forward and when to flag something up the chain. You’re curious about what's working and why, and you’re honest when something isn’t. You genuinely like collaborating; this role touches nearly every team in the company.

Base salary of $95,000–$115,000, based on experience. This is a base‑only role; there is no performance bonus component. Full benefits,…