Media Supervisor; Paid Search, Social

Are you a PPC VIP? Can you direct web traffic like a highly caffeinated crossing guard? Then perhaps you are precisely the phenomenal Performance Media Supervisor Two by Four has been seeking. Reporting to the SVP of Media, the winning candidate will be responsible for running the strategic planning and execution across paid search and social accounts at the agency, creating strong cross‑channel digital strategies that achieve client’s goals.

And, partner with media colleagues across disciplines to ensure that our campaigns are creative, testing new solutions and optimized to meet our client's business goals. This role is client‑facing, a balance of strategy and tactical search execution, and will require educating the larger agency (as well as their clients) on paid search best practices – ensuring that best‑in‑class campaigns get into market.

If this is the paid search job you were…ahem…searching for, give us a shout!

• Ability to setup and manage paid search and social campaigns for a variety of clients across industries with varying awareness, traffic, and sales goals.
• Executional experience managing campaigns in bid management platforms including Google Ads, Bing, Search Ads 360, Meta Business Manager, Tik Tok Ads, Linked In Ads, etc.
• Executes test and learn campaigns to identify optimization insights and learnings to ensure client goals are met.
• Ensures that client budgets are being utilized effectively–this includes building new campaigns, budget management, ongoing optimization and testing new channels.
• Collaborates with the broader strategic planning team on budget setting, plan development, competitive trending, etc.
• Builds, optimizes, and reports on paid search and social campaigns through both dashboard reporting and larger QBRs.
• Leads the creation of trafficking documents and timelines, coordinating with internal (account/production/creative) teams to ensure deadlines are met.
• Leads the pre- and post-launch QA process for paid search and social media, traffics campaigns, and ensures that all tags are firing so that campaigns launch on time and all data is accurate.
• Leads daily pacing and optimization of campaign performance within self-serve platforms.
• Strong knowledge of search and social best practices with a keen eye to executional details.
• Ensures that client budgets are being utilized as effectively as possible—this includes building new campaigns, budget management, ongoing optimization and testing new channels/tactics/audiences/creative/etc.
• Executes test-and-learn (A/B) programs to identify audience and creative optimization insights and learnings to ensure client goals are met.
• Builds, optimizes, and reports on search and social campaigns through both dashboard reporting and larger QBRs across traffic, engagement, and ROAS metrics.

• Enthusiasm for all things digital.
• 4+ years hands‑on experience managing large‑scale paid search campaigns.
• Strong experience with execution in Google Ads, Bing Ads, Google Search Ads 360, SEMrush and Google Analytics.
• Background managing Google, Performance Max, Bing, You Tube, Meta, Tik Tok, Linked In.
• Detail‑oriented manager and self‑starter with a strong focus on accuracy.
• Enjoys multi‑tasking and managing multiple client accounts.