Senior Content Strategist

Content Strategist

The Content Strategist role is responsible for helping to shape and craft simple, approachable, and straightforward language, hierarchy, and voice & tone for our digital experiences for our clients and participants. In partnership with designers, product owners, and technologists, this position plays a critical role in shaping our end‑to‑end experiences to guide, inform, and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement.

• Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals and TIAA’s internal and external audiences.
• Conduct content audits and content gap analyses to ensure that user experiences are consistent and in line with industry best practices and enterprise needs.
• Collaborate with UX design and writing teams to build consistency and clarity across experiences.
• Research and analyze audience needs, preferences, objectives, and methods. Study and understand how participants and B2B audiences consume content to plan for retirement.
• Plan, write and present content for existing and emerging mobile and web experiences.
• Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast‑paced, deadline‑driven financial environment.
• Create consistent, on‑brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.

• University (Degree) Preferred

• 5+ Years Required; 7+ Years Preferred

8IC

• 5+ years of content strategy and/or content management experience
• Demonstrated background in enterprise experience design, consumer product design, and mobile platform design in an agile delivery model
• Demonstrated background in Figma and AI tools
• Experience in financial services
• Eager to innovate with a test and learn mentality

Accountability, Adaptability, Collaboration, Communication, Consultative Communication, Continuous Improvement Mindset, Creative Thinking, Critical Thinking, Innovation, Prototyping, Relationship Management, Test & Learn Mentality, User Experience Design

The organization is committed to making financial well‑being possible for its clients, and is equally committed to the well‑being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work‑life offerings that can help you achieve and maintain your best possible physical, emotional and financial well‑being.

To learn more about your benefits, please review our Benefits Summary (https://(Use the "Apply for this Job" box below).).

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non‑Discrimination statement is on our careers home page (), and you can read more about your rights and view government notices here (https://).

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

• Phone:
• Email: accessibility.support

TIAA maintains a drug‑free and smoke‑free workplace.

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TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.

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