Senior Brand Manager, Marketing Innovation & Growth

Define the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role is responsible for ensuring that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction.

Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and webinars, delivering presentations and creating marketing collateral. Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful.

As the Senior Brand Manager, AFH Innovation – Meal Solutions you will lead the innovation strategy and commercialization transformation for the AFH (Away From Home) Meal Solutions platform (Philadelphia, Velveeta, Kraft M&C) at Kraft Heinz. This role will manage a team to drive the creation, validation, and execution of a multi‑year innovation pipeline that addresses consumer pain points and brings new products to market efficiently.

It will also serve as point for Non‑Commercial and Distribution vertical innovation strategies, foster cross‑functional collaboration, manage agency relationships for packaging design, and support ESG initiatives, all while ensuring that consumer insights and brand integrity remain at the forefront of decision‑making. The role is responsible for building a streamlined, agile commercialization process and leveraging data to drive impactful business results.

• Lead the creation and validation of a multi‑year innovation strategy for Meal Solutions platform that addresses key consumer and customer pain points, leveraging market trends, guiding the process from ideation to product launch.
• Develop a strategic approach to identifying, curating, and managing the innovation pipeline, ensuring alignment with business objectives.
• Oversee the execution of the innovation strategy by collaborating with cross‑functional teams, including culinary, R&D, consumer insights, quality, legal, engineering, operations, sales, and finance, to bring concepts to reality.
• Develop and lead strategy for innovation/process for innovation to win in Non‑Commercial and Distribution verticals, developing strategy in partnership with key stakeholders and leading customer innovation sessions and implementation.
• Manage agency relationships for the packaging design of new products and lead consumer validation efforts in partnership with the consumer insights team.
• Own the innovation process and associated deliverables for AFH, ensuring smooth execution of stage‑gate deliverables, prioritization, resource allocation, and progress tracking.
• Lead the transformation of AFH commercialization processes to improve speed and agility, creating fit‑for‑purpose systems.
• Build and maintain strong partnerships with Platform, GDI, CA (Platform & AFH), and Global R&D teams to ensure cohesive innovation plans and seamless execution across Kraft Heinz.
• Utilize syndicated data sources to analyze internal and competitor innovation performance, providing actionable insights and recommendations to drive impactful business decisions.
• Maintain a consumer‑first mindset, ensuring day‑to‑day decisions protect the brand’s integrity while effectively balancing financial and operational considerations.
• Manage AFH commercialization routines including prioritization & resourcing; budget management.

• Team (salaried): 2 directs.

• Bachelor’s degree in business, marketing, or a related field is required. An MBA with a focus on marketing is preferred, though candidates with equivalent experience will be considered.
• 6‑8 years of experience, with at least 5 years in marketing, product innovation, or brand management. Strong preference for experience in developing, launching, and managing products from concept to market…