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Lifecycle Growth Strategist: Activation & Conversion

Job in Chicago, Cook County, Illinois, 60290, USA
Listing for: Pura USA
Full Time position
Listed on 2026-07-16
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Digital Marketing, Marketing Communications, Marketing Manager
Salary/Wage Range or Industry Benchmark: 140000 - 190000 USD Yearly USD 140000.00 190000.00 YEAR
Job Description & How to Apply Below

Pura USA is seeking a Senior Lifecycle Marketing Strategist, Activation & Conversion to lead the externally facing, commercially driven Lifecycle Marketing team. You will architect the retail-to-DTC conversion path, design two parallel paths for lead-to-purchase and activation-to-subscription, and own the North Star metrics for activation.

You will present strategies to senior leadership, mentor juniors, and partner with Brand, Retail, and Product to ensure a cohesive customer experience from

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