Business Led Creative Director

Role Overview

Leads category‑driven demand creation through end‑to‑end campaign strategy, development, and execution across all consumer touchpoints. Sits at the center of content, creative, partnerships, and communications and ensures that every activation reinforces brand strategy, drives measurable business growth, and meets the organization’s standards for quality, governance, and operational excellence.

• Lead integrated, end‑to‑end campaign strategy, development, and execution across all touchpoints.
• Serve as the primary day‑to‑day lead for creative and account agencies, overseeing CPS, reporting, and reviews.
• Create, pitch, and secure funding for activation ideas aligned to brand equity.
• Ensure 100% sufficiency of media and e‑content needs.
• Oversee the production pipeline for creative, copy, video, social, and digital asset development.
• Lead weekly and quarterly content roadmaps aligned with media plans.
• Ensure high‑quality, on‑time execution of assets that meet media and budget guardrails.
• Build, manage, and optimise brand partnership strategies, including studios, celebrities, and other partners.
• Ensure partnership activations align with brand priorities and elevate creative output.
• Own influencer and social strategy and execution for category brand teams.
• Lead brand communications strategy to strengthen relevance and cultural presence.
• Ensure 100% completion of stewardship trainings and flawless adherence to governance requirements.
• Manage monthly budget reporting and year‑end financial accuracy.

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field (preferred).
• 10+ years in brand management, integrated marketing, creative strategy, or related roles.
• Experience leading cross‑channel campaign development and content production.
• Demonstrated ability to develop big ideas and translate strategy into execution.
• Strong understanding of digital, social, and creator ecosystems.
• Proven ability to influence stakeholders and secure funding for strategic initiatives.
• Strong project management, budget management, and operational discipline.
• Experience managing agencies, creative partners, and cross‑functional teams.

Number of Days in Office:
4. Hybrid work model. Compensation Pay Range: $135,000–$200,000. The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to location, relevant experience/level, and skill set, while balancing internal Conagra employees’ equity.

• Health:
  Comprehensive healthcare plans, wellness incentive program, mental wellbeing support, and fitness reimbursement.
• Wealth:
  Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan.
• Growth:
  Career development opportunities, employee resource groups, on‑demand learning, and tuition reimbursement.
• Balance:
  Paid‑time off, parental leave, flexible work schedules, and volunteer opportunities.

Conagra Brands has a rich heritage of making great food. We aspire to have the most impactful, energized, and inclusive culture in food. As a member of our 18,000‑plus‑person team across 40+ locations, you are empowered to reach your potential, make an impact, and own your career. We’re in the business of building champions—within our people and our iconic brands like Birds Eye®, Slim Jim®, and Reddi‑Wip®.

Our focus on innovation extends beyond making great food, reflecting our commitment to embracing new solutions that positively impact our team, the communities we serve, and the health of our planet.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information, and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.