Analyst, Social

Social Analyst

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

The Social Analyst is responsible for monitoring and maintaining media campaign development and activation on social channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage social media in the decision path. They require participation in and completion of our agency wide, entry-level training program and our social-specific training track.

Responsibilities:

• Gather research necessary to build a new campaign
• Traffic approved plan
• Monitor and maintain campaign budgets, pacing, and bid adjustments
• Manage the performance of active campaigns and keep tabs on competitive landscape
• Utilize bid management tools as well as Facebook, Linked In, Pinterest, X, Instagram, Snapchat, Reddit, Tik Tok, Yelp, Uber Eats, Doordash social platforms to build campaigns, QA, implement optimizations, and pull reporting
• Develop optimization recommendations in partnership with Manager
• Pull and analyze data to inform campaign reporting and help to build insights
• Granular maintenance of monthly billing cycle
• Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team
• Learn all relevant tools for reporting, analytics, and competitive analysis
• Work closely with Manager to establish priorities and manage workload
• Timely delivery of all work is required
• Stay informed on social industry trends and new tools and ad formats

Successful completion of training programs and requisite certifications required.

Qualifications:

• Some professional paid media or internship experience preferred
• Experience in social media marketing preferred
• Proficiency in MS Suite:
  Excel, Word, Power Point
• Strong quantitative skills, including analytical abilities and math proficiency
• Solid verbal and written communication skills, detail oriented, and demonstrable organizational skills
• Demonstrated critical thinking and problem solving skills
• Ability to work within a team, handle multiple assignments and meet tight deadlines

Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Compensation Range: USD $50,065.00 - USD $66,360.00/Annually.