Growth Marketing and Content Strategist

Growth Marketing and Content Strategist

Baethke Plumbing

Chicago, IL | Full-Time

Salary: $48,000-$75,000 annually, based on experience

Marketing is changing rapidly, and we're looking for someone excited to help lead that evolution.

Baethke Plumbing is seeking a Growth Marketing and Content Strategist to help expand our digital presence, strengthen our brand, and generate qualified leads through innovative marketing strategies. This role combines content marketing, SEO, AI-powered workflows, digital advertising, analytics, and creative storytelling to support continued business growth.

If you're equally comfortable writing compelling content, analyzing campaign performance, experimenting with AI tools, and developing new marketing ideas, this is an opportunity to make a measurable impact while continuing to grow your career.

You’ll work directly with company leadership to develop marketing initiatives that increase visibility, improve customer engagement, and generate new business across multiple digital channels.

• Work with emerging AI technologies that are transforming digital marketing
• Influence company strategy and business growth
• A wide variety of marketing projects that keep every day different
• Leadership that encourages creativity and innovation
• Opportunity to experiment with new platforms and marketing technologies
• Collaborative environment where ideas are valued
• Long-term career growth and professional development

• $48,000-$75,000 annual salary based on experience
• Comprehensive benefits package
• Paid holidays and paid time off
• Professional development and continuing education
• Career advancement opportunities
• Collaborative and supportive workplace
• Access to modern AI and digital marketing platforms

In this role, you will develop and execute integrated digital marketing campaigns that increase brand awareness, generate qualified leads, and support overall business growth. You'll create engaging content for websites, blogs, landing pages, email campaigns, social media, case studies, and other customer-facing communications while managing the company's editorial calendar and content production schedule. You'll optimize website performance through SEO, Generative Engine Optimization (GEO), and AI search strategies, leveraging tools such as ChatGPT, Claude, and other emerging AI platforms to improve content creation, research, workflow efficiency, and campaign execution.

You'll also plan and optimize email marketing, organic social media, paid advertising, and lead generation initiatives while monitoring website traffic, campaign performance, conversion rates, and other key marketing metrics to identify opportunities for continuous improvement. Working closely with company leadership, you'll help shape brand messaging, research emerging marketing trends and AI technologies, and recommend innovative strategies that strengthen customer acquisition, improve engagement, and maximize marketing return on investment.

• Three or more years of experience in digital marketing, content marketing, communications, or growth marketing
• Exceptional writing and editing skills with the ability to adapt messaging for different audiences
• Strong understanding of SEO, content strategy, email marketing, social media, and lead generation
• Experience using AI platforms such as ChatGPT, Claude, Gemini, or similar tools within marketing workflows
• Familiarity with Generative Engine Optimization (GEO) and AI search best practices
• Strong analytical skills with experience measuring campaign performance and ROI
• Excellent organizational skills with the ability to manage multiple projects simultaneously
• Creative problem solver who enjoys testing new ideas and improving results

A bachelor's degree in Marketing, Communications, Journalism, Business, or a related field is preferred. Ideal candidates will have experience working with marketing platforms such as Word Press, Hub Spot, Google Analytics, Google Search Console, SEMrush, Ahrefs, Canva, Adobe Creative Suite, or similar…