Manager, Store Channel & Customer Commercial
Listed on 2026-07-18
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Marketing / Advertising / PR
Marketing Strategy, Account Manager
Job Purpose
Manager, Small Store Commercial is responsible for driving channel and customer commercial strategy across Convenience Retail, Drug, and Value channels. This role connects consumer, category, channel and customer insights to develop and execute growth strategies that accelerate distribution, velocity and profitable sales. This individual serves as a key integrator across Sales, Brand, Shopper Marketing, Insights, and Supply Chain, ensuring channel strategies translate into clear customer actions and in‑market execution.
Responsibilities- Lead execution of key commercial programs, translating brand strategy into actionable plans across channels and customers
- Design and implement retail programs and tactics, including promotions, displays and activation strategies
- Own merchandising strategy and execution, developing standards and toolkits to elevate in‑store presence
- Partner cross‑functionally with Brand, Shopper Marketing, Sales and Franchise teams to ensure aligned, integrated execution
- Develop selling materials and executional guidance (e.g., playbooks, insights, tools) to support Sales & Franchise partners
- Influence customer and category decisions by shaping shelving, merchandising and in‑store activation strategies
- Track and evaluate program and merchandising performance, leveraging insights to continuously improve results
- 4‑7+ years of experience in Commercial, Sales, Category Management or Marketing within CPG or related industries
- Strong understanding of retail fundamentals, including merchandising, shelving and promotion
- Demonstrated ability to translate strategy into actionable plans and deliver results in‑market
- Strong cross‑functional collaboration and influencing skills
- Analytical mindset with experience leveraging data to inform decisions
- Excellent communication, organization and project management skills
- Comprehensive medical, dental and vision coverage, effective day one!
- Supplemental health plans (hospital indemnity, accident and critical illness insurance)
- Paid Time Off to recharge and support work‑life balance
- Paid parental leave & adoption assistance (up to $10,000)
- Parental support & family care benefits including childcare resources and lactation support
- 401(k) with up to 9% employer match
- Wellness reimbursement (up to $500 for qualified wellbeing expenses)
- Employee Assistance Program (EAP) for emotional wellbeing and work‑life support
- Company‑paid life insurance and short‑term disability
- Employer HSA funding (for HDHP participants)
- Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)
- Learning & development programs to unlock your full potential
- Rewards & recognition, matching gifts, free product and Business Resource Groups
Position Location: Chicago, IL
Reports to: Senior Director, Complete Nutrition Commercial Strategy & Operations
Travel Requirements: 15–20%
Exempt/Nonexempt: Exempt
Base Pay Range: $115,000–$130,000 USD
Equal Opportunity Employer
. fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job‑related factors.
In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation, please email
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