Public Relations Specialist

At Hello Mainland, PR Specialists are expected to create wins. This is not a passive role for someone who wants to hide behind email. It is a performance-driven position for someone who can find the story, pitch with urgency, handle rejection, and keep pushing until clients earn real media results.

About Mainland (Founded 2008) Mainland is not a traditional agency. We are a growth platform built for brands that need to win, not just show up. Since 2008, we’ve operated at the intersection of content, public relations, and digital, helping companies build momentum through a system we call the Conveyor Belt: create meaningful stories, amplify them through media, and convert that attention into real business outcomes.

We work with ambitious brands, especially in franchising, that want more than activity. They want results. That means everything we do is tied to a clear definition of winning, measurable outputs, and consistent execution. We move fast. We expect accountability. And we care deeply about the work. We call it Give a Shit.

PR Specialist

Starting Salary: $52,000 + Multiple bonus incentives (Current Annual Opportunity to earn at more than $25,000)

Location:

Chicago, IL — in office

At Hello Mainland, PR Specialists are expected to create wins. This is not a passive role for someone who wants to hide behind email. It is a performance-driven position for someone who can find the story, pitch with urgency, handle rejection, and keep pushing until clients earn real media results.

This role is for someone competitive, outgoing, adaptable, and hungry to improve. You will spend a large portion of your day engaging reporters, editors, producers, and assignment desks by phone and email, developing angles, creating momentum, and turning outreach into interviews and meaningful placements.

If you want a quiet job, this is not it. If you hate rejection, this is not it. If you want a role where effort matters, performance is visible, and wins are earned, this may be a strong fit.

What You’ll Do

• Pitch local, regional, trade, and national media on behalf of Hello Mainland clients
• Secure interviews and media opportunities that lead to meaningful placements
• Build and maintain relationships with reporters, editors, producers, and assignment desks
• Develop creative story angles, hooks, and timely opportunities that align with client goals and media demand
• Conduct interviews with franchisees, founders, executives, and client stakeholders to uncover strong stories
• Support development of media lists, pitch strategy, and outreach plans
• Write press releases, profiles, articles, and other written content as assigned
• Work closely with account managers and team leads to support broader client strategy
• Track outreach, follow-up, and results across assigned accounts
• Continuously improve pitching instincts, writing quality, and ability to create momentum for clients

What Success Looks Like

This is a goal-driven role tied to output and results.

A strong PR Specialist at Mainland:

• pitches consistently and with urgency
• is fearless on the phone
• handles rejection without losing momentum
• adjusts angles when outreach is not landing
• creates steady interview flow for clients
• contributes to a real drumbeat of visibility and credibility
• shows effort, resilience, and follow-through every day

The people who do best here are the ones who bring grit, energy, and a drive to beat expectations.

What We’re Looking For

• Strong written and verbal communication skills
• Confidence engaging media by both email and phone
• Competitive mindset and willingness to be measured on results
• Ability to take feedback, adapt quickly, and keep moving
• Strong organization and follow-up habits
• Curiosity around what makes something a story
• Ability to manage multiple clients and priorities at once
• Positive attitude, strong effort, and hunger to learn

Preferred Experience

• 1–3 years of experience in public relations, media relations, communications, journalism, sales, or a related field
• Experience writing press releases, articles, blogs, or other professional content
• Understanding of what is and is not a story
• Experience creating pitches, developing angles, and securing…