Manager, Shopper Insights

Position Summary

The Manager, Shopper Insights is a seasoned market research professional that serves as the navigator of the omnichannel marketplace and champion for our current and future shoppers. This individual will report to the Beer Insights organization and partner with stakeholders across Beer Marketing/Activation, SET, Cat Man, and National Accounts to shape business priorities with the shopper in mind, synthesize disparate data into actionable stories, and drive adoption of insights that give Constellation Brands an edge today and into the future.

• Liaison to Sales
  :
  Act as the primary point of contact for the sales team, attending key account meetings to provide the "voice of the shopper" in language that resonates with buyers.
• Custom Research Guru
  :
  Identify knowledge gaps and design qualitative and quantitative research to answer key business questions.
• Insights Translation
  :
  Transform data from primary research, including path-to-purchase studies, into high-impact visual decks and sales collateral, creating the "sales-friendly" version of the work.
• So What? Expert
  :
  Analyze existing proprietary and syndicated data (Circana, Numerator, Placer AI, other tools) to extract actionable recommendations that drive volume and share.
• Retailer Storytelling
  :
  Collaborate with Key Account Managers to build custom, insights-driven narratives for major retailers, ensuring our brands solve specific retailer pain points.
• Feedback Loop
  :
  Communicate field realities back to the research team to ensure future insights projects are designed with commercial application in mind.

• Minimum Bachelor’s Degree and 5+ years of experience in Shopper or Brand Insights, Category Management, or Sales Strategy within the CPG industry.
• Experience with a variety of research methodologies—including qualitative and quantitative—to understand shopping behavior and retailer dynamics.
• Deep understanding of the commercial organization of a major beer or CPG organization, distributor dynamics, and retailer/buyer needs and expectations.
• Exceptional presentation skills with the ability to influence internal stakeholders and external retail buyers.
• Innate ability to distill a 50-page research deck into the "must-win" slides for the sales organization.
• Proficiency in navigating complex data sources across multiple platforms to find a clear, cohesive story that resonates with stakeholders.

Must be at least 21 years of age. Must be able to sit and/or stand for long periods of time, work on a computer for extended periods, lift as required, and travel domestically (average 30%).

The salary range for this role is: $ - $, based on cost of labor and various factors including education, experience, and location. Benefits include paid time off, medical/dental/vision insurance, 401(k), and other eligible employee benefits.

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition, marital status, gender identity or expression, familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).