Director, Enterprise SEO & AEO

Job Description Opportunity at a Glance

We are seeking a strategic and forward-thinking Director of Enterprise SEO & Answer Engine Optimization (AEO). This role will define how our brands are discovered across the full search and discovery ecosystem; including traditional search engines, AI-powered answer engines, and high-trust platforms such as You Tube and Reddit that increasingly shape AI-generated visibility.

This leader owns the enterprise SEO and AEO strategy end-to-end and is accountable for performance outcomes, including organic growth, visibility, and KPI delivery across search and AI-driven discovery.

This is a player-coach role; someone who can set strategic direction while also engaging directly in problem-solving, analysis, and execution when needed. The role will also lead, develop, and scale a team of SEO and AEO specialists as the Center of Excellence evolves.

This leader will bring cross-functional teams together around shared growth goals in a highly visible, matrixed environment requiring influence, curiosity, and strong leadership. The ideal candidate is energized by constant change, understands where search is heading, and is excited to help shape the future of discovery at scale.

Lead Enterprise Search Strategy & Vision

• Identify priority degree programs and topic areas and lead strategies to grow organic share and visibility within an increasingly competitive search and AI discovery landscape
• Define and own the enterprise SEO and AEO strategy, setting a clear vision for how our brands appear across search engines, AI overviews, and answer engines
• Build and maintain a unified roadmap that balances near‑term performance with long‑term innovation and evolving discovery behaviors
• Establish success metrics and reporting that reflect both current organic performance and emerging AI‑driven visibility

Own Technical SEO & Platform Enablement

• Partner with Engineering, Product, IT and Web teams to embed SEO best practices into platform architecture, including crawlability, indexation, internal linking, site architecture, performance, UX, accessibility compliance, AI bot analysis and retrieval methods that power modern search and answer engines
• Guide structured data, schema strategy, semantic SEO and entity modeling to support both traditional and AI‑driven search
• Influence platform and CMS decisions to ensure discoverability, scalability and speed to market
• Directly evaluate and troubleshoot technical SEO issues, using data and platform insights to identify root causes and drive resolution

Advance AI Search & Answer Engine Visibility

• Develop frameworks for answer engine optimization (AEO) and AI search readiness, including structured content, authoritative signals and entity‑based visibility
• Drive content strategy in partnership with editorial and content teams, with a focus on entity optimization, topical authority and structured content that improves visibility across search engines and AI‑generated answers
• Define LLM visibility KPIs, track citation presence in AI summaries and monitor semantic authority and brand recognition across emerging platforms
• Lead ongoing testing and learning as AI‑powered discovery continues to evolve

Activate the Full Discovery Ecosystem

• Ensure SEO/AEO strategies align with brand building, product, CRO, UX, social, media and analytics to support holistic visibility and growth
• Partner with Brand teams on narrative consistency and authority positioning
• Collaborate with the Corporate Communications team to strengthen earned signals, citation authority and reputational visibility
• Enable Social and Media teams with search‑informed and AI‑enhanced distribution strategies

Influence and Align the Organization

• Act as a trusted advisor to senior leaders across Marketing, Product, Engineering, Analytics and Communications
• Translate complex data and trends into clear, actionable recommendations for executive audiences
• Rally cross‑functional teams around shared goals, helping move the organization from siloed execution to integrated growth

Measure What Matters

• Own enterprise reporting across SEO and AEO, tying performance to meaningful business outcomes
• Provide regular…