Content Lead

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side‑by‑side with a powerful collective of thinkers and experts shaping life‑changing solutions for patients, caregivers and consumers worldwide.

ZSers drive impact by bringing a client‑first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life‑changing impact to ZS.

ZS’s corporate support teams operate the firm’s core internal enterprise functions. Our global teams include team‑oriented, pragmatic and results‑driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication—whether our customer is a client or another ZS employee.

The Marketing & Communications team helps build the ZS brand, champion thought leadership, support business development and engage our past, present and future workforce.

We’re looking for an experienced content writer to join our marketing and communications team in our Merchandise Mart office in Chicago. Reporting to the Head of Content Strategy, the Content Lead will collaborate closely with marketers, subject matter experts and business stakeholders to create content that supports ZS’s marketing priorities and helps our audiences understand where ZS can make an impact.

In this role, you’ll write and edit content for ZS marketing programs across healthcare, pharma and other B2B audiences. You’ll work with ideas from subject matter experts and turn them into articles, reports, case studies, video scripts, web pages, sales materials, social posts and other content. You will be able to transform thought leadership ideas into promotional content that aligns with the ZS brand and resonates with our target audiences.

The work requires strong writing, good judgment and the ability to make complex topics easier to understand.

The ideal candidate has experience writing B2B marketing content that educates readers and supports campaign goals. You’ll know how to write for business decision‑makers and adjust your approach based on the audience, topic and channel. You should be comfortable working with subject matter experts, marketers, writers, designers, digital teams, AI tools and outside agencies.

• Work with marketing teams and business stakeholders to plan and create content for clients, prospects and industry audiences.
• Work with the Head of Content Strategy to develop content that reflects ZS’s business priorities, marketing themes, points of view and content standards.
• Develop campaign content for healthcare, pharma and other B2B audiences across ZS marketing channels.
• Recommend content formats based on the audience, channel and goal.
• Write, ghostwrite and edit short- and long‑form content for external audiences.
• Write video scripts and work with marketers and video producers to shape the story.
• Write and edit promotional content to help drive engagement and leads.
• Prepare digital content for publishing in content management systems, including images, graphics, taxonomy tags and metadata.
• Work with marketing and events teams on event content, including presentations, digital signage, promotional videos and social media.
• Guide ZS colleagues and SMEs through the content development process.
• Use audience insights, personas, messaging, keywords, AI insights and performance data to inform your writing.
• Translate complex ideas, industry trends and ZS expertise for different audiences and channels.
• Review content performance and use what you learn to improve future work.
• Follow industry news and trends that matter to ZS audiences.

• A/B.S. degree required, advanced degrees welcome.
• 5–10 years of relevant writing experience in a B2B,…