Manager, Creator Activation

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Title

Manager, Creator Activation - CREO

The Manager, Creator Activation is an integrated role tasked with driving Influencer activation within OM’s dedicated managed service product, Creo. The core responsibility of the role is the client-facing activation team for influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Omni Co Media, Creo team proposed plans. The role will serve all OM agencies and act as an independent agency, working in symphony with paid social teams to execute paid amplification of Creator campaigns.

Reports to

Director of Creator Activation

• Responsible for strategic alignment and vetting of Influencers for specific client campaigns
• Aggregate submissions of Influencer personalities and maintain quality control
• Input all campaign details into accounting/tracker system
• Execute partnerships with influencers from post‑contract phase through campaign completion
• Manage content review process between influencer and account team
• Ensure metrics are collected and recaps are developed for all influencer campaigns and programs
• Tracking post completion for revenue recognition purposes
• Stay apprised of new capabilities that are announced on existing social media platforms as well as emerging platforms gaining popularity
• Follow social media influencer personalities across multiple platforms
• Help support logistics (travel, shipping product, etc.) to Talent/Influencers for a specific campaign
• Participate in weekly team conference calls including calendar invite, room booking, and taking and circulating meeting notes
• Influencer travel and coordination as required

• Maintain a constant pulse on the influencer landscape through thought leadership communication, staying atop of industry shifts and emerging trends, and communicate the impact to client business
• Develop thought leadership pieces, POVs, and case studies to galvanize the practice within the OM ecosystem
• Work in partnership with OM COE platform teams and channel stakeholders to implement best practices across functions including asset development, commerce, and measurement

• In-depth understanding and mastery of Influencer marketing and the ability to match brand narratives with Creator‑led storytelling
• Strong relationships with the Influencer community
• Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms, including but not limited to creative development, talent perspectives, best practices, and measurement
• Excellent relationship building with internal and external stakeholders
• Strong communicator and presenter, able to articulate persuasive and cohesive presentations and points‑of‑view
• Highly analytical and creative mind with strong communication skills
• High levels of integrity, autonomy, and self‑motivation
• Strong business acumen and the ability to make highly impactful decisions in a timely manner

• Bachelor’s degree (Marketing/Advertising/Communications preferred)
• 3-5 years of experience within Influencer and media environments
• Hands‑on experience managing Creators within Influencer campaigns and client‑management with blue‑chip companies
• Detail‑oriented and organized with the ability to multi‑task and manage priorities
• Experience with Influencer platforms and tools

Salary & Location

Illinois, New York: $50,000.00 - $95,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.