Marketing Manager – Flag Football

Marketing Manager – Flag Football | Chicago, IL (Hybrid)

The Marketing Manager will lead marketing plans and activities to support avid player outreach & grassroots engagement for the Team Sports Business Unit, specifically for flag football.

• Build, manage, and track 360‑degree global flag football marketing plans and budgets to ensure strategic alignment, operational efficiency, and measurable business impact via retail sales and brand growth.
• Partner cross‑functionally with Marketing, E‑Commerce, PR, Social, Sales, Retail, Creative, and Commercial teams to develop and execute consumer‑relevant, on‑brand marketing programs that deliver business results in American football.
• Support the Marketing Director in developing and executing grassroots activation platforms designed to engage target consumers and grow participation globally.
• Identify, secure, and manage strategic partnerships while supporting key football organizations, including NFL FLAG, IFAF, and various grassroots partners, to ensure annual contractual deliverables are executed effectively.
• Build a scalable ecosystem of global flag football partnerships by evaluating organizations across youth, high school, and adult segments and developing clear points of view on strategic fit and value.
• Develop strategic marketing briefs for avid‑focused product launches and initiatives, providing clear, actionable feedback to creative teams to ensure deliverables meet brand and business objectives.
• Identify content needs and manage the creation process through internal and external resources, partnering with social media teams to execute flag football content across relevant channels.
• Oversee flag football ambassador program, including contract management, recruitment, campaign planning, and ongoing program execution.
• Communicate marketing strategies, consumer insights, and category priorities in core team planning sessions, sales meetings, and cross‑functional business reviews.
• Plan, attend, and manage experiential event activations, ensuring each event is executed to brand standards, reaches the target consumer, and supports overall flag football growth objectives.
• Other duties as assigned.

This role requires a bachelor’s degree from a four‑year college or university in Marketing, Communications, or a related area; an MBA with a focus on marketing is preferred. We are seeking candidates with a minimum of 5 years of consumer marketing experience for a brand or a marketing agency.

• Experience building and leading marketing campaigns, across digital, social, experiential, and retail.
• Experience writing creative briefs and working collaboratively with design team to bring new campaign assets to life.
• Experience managing contract negotiations with organizations and/or talent.
• Familiarity with American football, especially flag football, is desirable.
• Excellent written/verbal, time management and quantitative/analytical skills.
• Advanced PowerPoint skills – from content development to professional, streamlined formatting.
• Proven ability to work with limited resources and budgets.
• Self‑motivated and empowered to take initiative & ownership, developing new programs and strategies, continually looking for ways to improve processes and platforms.
• Hyper efficient with proven ability to manage multiple projects in a dynamic environment with strong organizational, communication and follow‑through skills.
• Highly collaborative problem solver who thrives in a team environment working cross‑functionally.
• Positive thinker who sees challenges as opportunities and translates them into actionable items.
• Avid Fan – can speak authentically about sports, specifically American football.
• Experience working with content creators is desirable.
• Retail marketing experience desirable, in‑store and e‑commerce.
• Available to travel approximately 50% of the time, including work weekdays, weekends, and evenings as required by events and business needs.

A reasonable estimate of the pay range is $85,000 - $110,000 per year at the time of this posting. Within the range, individual pay…