Sr. Director, Media Strategy

Keep Growing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

We are seeking an accomplished and forward-thinking Sr. Director, Media Strategy to lead the development and execution of innovative media strategies across upper- and mid-funnel channels. This leader will own substantial media budgets and play a critical role in driving brand equity, awareness, and consideration that ultimately complements and accelerates performance marketing.

You will combine analytical rigor, creative innovation, and partnership development to identify whitespace opportunities, optimize channel mix, and elevate our brand presence. They will also bring expertise with brand research tools (e.g., Ipsos, Numerator, Circana) to understand audience shifts, cultural trends, and competitor positioning, and translate those insights into data-driven media strategies that strengthen brand favorability and preference.

• Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals.
• Manage substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsor ships, and partnerships.
• Establish a clear media investment framework that aligns awareness and consideration KPIs with top line growth objectives.
• Serve as the executive thought partner to Growth, Brand, and Creative leadership on how media drives both brand health and customer acquisition.

• Drive innovation in placements, partnerships, and sponsor ships that differentiate the brand and deepen consumer engagement.
• Evaluate and secure non-traditional media opportunities (cultural moments, retail media, brand collaborations) that expand reach and impact.
• Incorporate AI-driven tools and emerging media platforms into planning and testing to stay ahead of industry trends.

• Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies.
• Leverage Growth tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and brand tools (Ipsos, Muck Rack, Numerator, Circana) to identify opportunities, track unaided/aided awareness, and uncover whitespace for growth.
• Use research and measurement to continuously refine targeting, frequency, and channel allocation.
• Ensure awareness, consideration, and brand favorability KPIs are systematically monitored and linked to business outcomes.
• Establish feedback loops and performance recaps, ensuring insights from brand and performance media are shared across Growth, Brand, and Creative teams to influence future strategy, messaging, and investment decisions.

• Work with Creative to ensure messaging and storytelling are optimized for media channels and informed by performance learnings.
• Partner with Performance Marketing to connect brand media with lower-funnel efficiency, creating a full-funnel growth engine.
• Act as a bridge across Growth, Brand and Analytics, aligning stakeholders on investment decisions and impact.

• Lead and mentor a team of Media Managers and Analysts, building expertise in both brand…