Channel Marketing Manager

Sure Werx is a leading manufacturer of innovative safety, tool and equipment products and solutions. Since 1957, we’ve been trusted to keep all who use our products safe in even the most challenging environments. Today, our growing family of world-leading brands serves customers and partners across the U.S., Canada and Europe.

At Sure Werx, you’ll have the opportunity to challenge yourself in a supportive, growth-oriented culture of industry leaders. You’ll help shape our future as we continue to expand into new products, services and markets, and we’ll invest in your development so you can grow your career with us.

The Channel Marketing Manager brings the Sure Werx brand to life through best-in‑class trade shows, customer events and product launches. This role serves as a key connector across Marketing, Product and Sales, ensuring initiatives are executed with precision, consistency and impact across every customer touchpoint. As part of the Customer Engagement team, the role helps drive flawless market activation while enabling cross‑functional teams to operate effectively at scale.

This is a hybrid role, and the ideal candidate will be located in the Elgin/Chicago area or in commutable distance. The Hybrid work schedule is 3 days per week onsite and two days off site and available for more or on‑site meetings as the business requires. Some travel will be required for this role.

• Lead the trade show and customer event strategy across North America, recommending which events to attend based on brand priorities, commercial objectives, target audience, and return on investment
• Partner with Sales, Product and Marketing leaders to define event objectives, attendee mix, customer targets, and success measures for each program
• Recommend booth layouts, product presentation strategy, demo approach, and on‑site experience to ensure a strong, consistent Sure Werx brand presence
• Develop event plans that align logistics, messaging, staffing, and customer engagement activities to business goals
• Coordinate end‑to‑end execution including venues, booth space, vendors, shipping, inventory, setup, teardown, and on‑site delivery
• Manage and track event budgets, including forecasting, approvals, and cost control, while identifying opportunities to improve effectiveness and efficiency
• Attend key trade shows and customer events to oversee execution, support stakeholder engagement, and capture insights to improve future programs

• Partner with Product Managers on the product launch strategy.
• Plan launches across Marketing, Product, and Sales
• Own and manage the launch calendar, ensuring visibility across all stakeholders
• Ensure all required marketing assets, sales tools, and campaign elements are complete prior to launch
• Drive alignment on go‑to‑market timelines, messaging, and execution plans
• Support the development and deployment of launch kits for internal teams and distributor partners
• Lead the distribution of campaign assets to customer marketing teams and sales partners
• Ensure all teams are working with the most up‑to‑date materials and messaging
• Maintain centralized campaign toolkits, sales decks, and event‑ready assets
• Act as the single point of coordination for campaign rollout across regions and customers

• Create customer communications and channel marketing materials that support product launches, promotions, and customer engagement programs
• Support the development and execution of channel marketing programs in partnership with Sales, Product and Marketing teams
• Draft and coordinate social posts, campaign copy, and customer‑facing communications that align with approved messaging and brand standards
• Create and maintain customer‑ready templates, launch communications, and supporting materials for internal teams and distributor partners
• Help create customer presentations and channel‑facing sales materials

• Use AI and modern marketing tools to improve planning, coordination, content workflows, and execution efficiency
• Identify…