Executive Director of Enrollment Marketing
Listed on 2026-07-27
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Marketing / Advertising / PR
Digital Marketing, Marketing Communications
About SAIC
For more than 150 years, the School of the Art Institute of Chicago (SAIC) has been a leader in educating the world’s most influential artists, designers and scholars. Located in downtown Chicago with a fine arts graduate program consistently ranking among the top four graduate fine arts programs in the nation by U.S. News and World Report, SAIC provides an interdisciplinary approach to art and design as well as world-class resources, including the Art Institute of Chicago Museum, on-campus galleries and state-of-the-art facilities.
SAIC’s undergraduate, graduate and post-baccalaureate students have the freedom to take risks and create the bold ideas that transform Chicago and the world—as seen through notable alumni and faculty such as Michelle Grabner, David Sedaris, Elizabeth Murray, Richard Hunt, Georgia O’Keeffe, Cynthia Rowley, Nick Cave, and LeRoy Neiman.
About SAIC
For more than 150 years, the School of the Art Institute of Chicago (SAIC) has been a leader in educating the world’s most influential artists, designers and scholars. Located in downtown Chicago with a fine arts graduate program consistently ranking among the top four graduate fine arts programs in the nation by U.S. News and World Report, SAIC provides an interdisciplinary approach to art and design as well as world-class resources, including the Art Institute of Chicago Museum, on-campus galleries and state-of-the-art facilities.
SAIC’s undergraduate, graduate and post-baccalaureate students have the freedom to take risks and create the bold ideas that transform Chicago and the world—as seen through notable alumni and faculty such as Michelle Grabner, David Sedaris, Elizabeth Murray, Richard Hunt, Georgia O’Keeffe, Cynthia Rowley, Nick Cave, and LeRoy Neiman.
About The Department
SAIC’s Marketing and Communications team advances the School’s reputation and promotes the value of an art and design education through storytelling, brand stewardship, transparent communications, and collaborative engagement that promotes recruitment and fundraising.
Position Summary
The Executive Director of Enrollment Marketing is a strategic and creative leader responsible for developing and executing integrated marketing strategies to drive awareness, inquiries, and enrollment for SAIC's undergraduate, graduate, and continuing studies programs. The incumbent leads SAIC's enrollment-focused marketing efforts, including digital advertising, programmatic campaigns, content strategy, CRM and marketing automation, yield communications, SEO, and performance reporting.
Responsibilities
- Leads integrated, multi-channel marketing strategies to generate prospective student inquiries and drives enrollment across undergraduate, graduate, and continuing studies programs.
- Develops and manages messaging frameworks and campaign calendars aligned with SAIC's student recruitment priorities.
- Leverages institutional brand storytelling with targeted programmatic marketing campaigns for key academic areas.
- Leads digital and performance marketing by setting strategy and overseeing execution for digital advertising channels, managing campaign budgets and overseeing SEO strategy,
- Leads recruitment content planning and production across web, email, social media, and print platforms to ensure creative, accurate, and brand-aligned storytelling.
- Aligns communications with the prospective student audience journey and oversees SAIC's marketing automation strategy.
- Oversees yield campaigns and event promotion to include the design and execution of yield communications. Coordinates integrated marketing plans for recruitment events.
- Creates and maintains dashboards and reports tracking marketing effectiveness, inquiry/application flow, and campaign ROI.
- Supervises internal recruitment marketing staff and manages external agency and platform vendor relationships.
- Enhances cross-functional collaboration with Admissions, Continuing Studies, and Academic Affairs.
- Oversee budgets and timelines for digital campaigns, content production, and media spend.
- Occasional evening or weekend work may be required to support recruitment events and institutional priorities.
- Occasional travel may be…
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