Marketing CMS platform

Partner with Marketing, Digital, Content Operations, Personalization, CRM, Creative, and Technology teams to understand business objectives and translate them into scalable platform capabilities.

• Own and prioritize the product backlog, ensuring alignment with business value, technical dependencies, and strategic priorities.
• Lead product discovery activities including stakeholder interviews, user research, workflow analysis, and feature prioritization.
• Write and maintain product requirements, user stories, acceptance criteria, and release documentation.
• Collaborate closely with Engineering, UX, QA, and Architecture teams throughout the Agile development lifecycle.
• Drive enhancements supporting marketing content authoring, landing page creation, reusable content components, personalization, publishing workflows, localization, and content governance.
• Partner with Marketing and Content Operations teams to improve campaign velocity, content reuse, and marketer productivity.
• Define success metrics, monitor platform adoption, analyze user feedback, and identify opportunities for continuous improvement.
• Support integrations with CRM, CDP, Digital Asset Management (DAM), personalization, analytics, and marketing automation solutions.
• Represent the Marketing CMS platform with senior leadership and cross-functional stakeholders.